36 Skateboarders Give Ultimate Game Boy Icon Tribute
Brian G Randles — September 24, 2009 — Lifestyle
References: freebord & streetlevel
36 Freebord riders from San Francisco came together one gloriously clear night and made some Game Boy-inspired magic. Sporting neon Tetris halos, the riders cruised down a dark street in San Francisco and captured a Tetris skateboarding light show that will not soon be upstaged.
Set to perfectly matched music, the video shows off the Tetris skateboarding stunt in a way that will make you want to rewatch it over and over again.
Implications - As subcultural expression grows, so do the points of intersection between social groups. These San Francisco residents have successfully melded their love for street art, skateboarding and retro video games, a feat which may have seemed unlikely a few years ago. By targeting customers at these convergent social points, businesses are poised to attract the attention of several audiences, not just one.
Set to perfectly matched music, the video shows off the Tetris skateboarding stunt in a way that will make you want to rewatch it over and over again.
Implications - As subcultural expression grows, so do the points of intersection between social groups. These San Francisco residents have successfully melded their love for street art, skateboarding and retro video games, a feat which may have seemed unlikely a few years ago. By targeting customers at these convergent social points, businesses are poised to attract the attention of several audiences, not just one.
Trend Themes
1. Subcultural Expression - Businesses can capitalize on the growing trend of subcultural expression by targeting customers at convergent social points.
2. Street Art - The integration of street art in unconventional spaces, such as skateboarding, presents disruptive innovation opportunities for businesses to engage with the urban youth culture.
3. Retro Video Games - The resurgence of retro video games as a cultural icon opens up opportunities for businesses to tap into nostalgia and create products that merge the past with the present.
Industry Implications
1. Skateboarding - The skateboarding industry can incorporate street art and retro video game themes to create innovative skateboard designs and engage with the youth market.
2. Streetwear - Streetwear brands can collaborate with artists and incorporate retro video game imagery in their designs to appeal to the subcultural expression trend.
3. Advertising and Marketing - Advertising and marketing agencies can explore creative campaigns that leverage subcultural expression and the nostalgia of retro video games to attract diverse audiences.
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