Steam Whistle's Stellar ‘Design a Deck' Competition
Christina Butty — October 20, 2009 — Marketing
References: steamwhistle & trendhunter
Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called 'The Baitshop' to show off some of the best submissions to their Design a Deck contest.
While many of the decks incorporated the Steam Whistle logo, not all of them did. Many submissions came from Toronto's top talent, but lesser known talent was also on display.
Implications - The collaboration between Steam Whistle and 'The Baitshop' is an example of a corporation closely observing and capitalizing on their audience's psychographic information. Let this be a lesson to other small companies to dedicate time to keeping their existing consumers loyal instead of chasing after news ones.
While many of the decks incorporated the Steam Whistle logo, not all of them did. Many submissions came from Toronto's top talent, but lesser known talent was also on display.
Implications - The collaboration between Steam Whistle and 'The Baitshop' is an example of a corporation closely observing and capitalizing on their audience's psychographic information. Let this be a lesson to other small companies to dedicate time to keeping their existing consumers loyal instead of chasing after news ones.
Trend Themes
1. Brewery Art Collaborations - The trend of breweries collaborating with artists to create unique branding opportunities.
2. Skateboard Art - The trend of incorporating unique and creative art onto skateboards.
3. Support of Underground Art Scene - The trend of businesses supporting emerging and underground artists in their communities.
Industry Implications
1. Craft Beer - Craft breweries can explore collaborations with local artists to create unique and eye-catching branding opportunities.
2. Skateboard - Skateboard companies could explore collaborations with artists to differentiate their product offerings.
3. Art Galleries - Art galleries could partner with small businesses to showcase local artists and create a sense of community in their neighborhoods.
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