BOH's New Tea Bag Designs Mimic the Process of De-Stressing
Megan Facciuolo — May 25, 2014 — Lifestyle
References: boh.my & designtaxi
These tea bag designs from Malaysia-Based tea company BOH literally create a calming effect. The bags transform from stressful symbols to calming ones upon being placed in hot water.
The goal of the new tea bag designs is to visually relay the effects of drinking the company's chamomile tea. The tea's ingredients contain properties that allow you to become a more calm and relaxed individual during a hectic day.
Using edible tea ink, the tea bags are designed to represent a hectic person's state of mind. Some of the bags look like thunderclouds, erupting volcanoes and angry bears. Once they are used to create a cup of the tea, the ink dissolves, which allows the bags to transform into their original, more calm designs -- for instance, the angry bear turns into a happy one and the volcano turns into a scenic mountain.
The goal of the new tea bag designs is to visually relay the effects of drinking the company's chamomile tea. The tea's ingredients contain properties that allow you to become a more calm and relaxed individual during a hectic day.
Using edible tea ink, the tea bags are designed to represent a hectic person's state of mind. Some of the bags look like thunderclouds, erupting volcanoes and angry bears. Once they are used to create a cup of the tea, the ink dissolves, which allows the bags to transform into their original, more calm designs -- for instance, the angry bear turns into a happy one and the volcano turns into a scenic mountain.
Trend Themes
1. Interactive Tea Bags - The transformation of tea bags from stressful symbols to calming ones creates an interactive and engaging tea-drinking experience.
2. Visual Representation of Product Effects - Using edible tea ink, tea bags visually illustrate the calming properties of the chamomile tea, enhancing the overall consumer experience.
3. Innovative Packaging Design - The unique design of these tea bags sets them apart from traditional tea packaging, offering a disruptive innovation opportunity for the packaging industry.
Industry Implications
1. Beverage - The stress-compressing tea bag designs introduce a unique and engaging element to the beverage industry, attracting consumers seeking a visually appealing tea experience.
2. Food and Beverage Packaging - The innovative tea bag packaging design presents an opportunity for the food and beverage packaging industry to explore new ways of enhancing consumer experience through creative packaging solutions.
3. Wellness/relaxation Products - The stress-relieving properties of the chamomile tea and the visual representation on the tea bags make them a potential disruptive innovation in the wellness industry, offering a unique and holistic approach to relaxation.
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