Nike Revamped the Air Max for a More Cushioned Running Shoe
Janelle Savel — March 27, 2014 — Lifestyle
References: store.nike & nike
The Nike Air Max 2014 collection features the classic cushioned running shoe with impeccable designs.
This shoe combines ultimate cushioning and flexibility for a comfortable run, with outstanding support. There are various positions of the shoe covered with mesh, which allows breathability and ventilation during exhausted movement. The lightweight foam adds an extra level of support that will work as a shock absorber and lessen the effects on your muscles from constantly hitting the hard pavement; plus it conforms to the shape of your foot for extra support.
This lightweight and supportive shoe is providing runners, athletes and fashion-conscious consumers with more support and functionality. Its clean look and various styles are versatile and can be worn for running or simply on an everyday basis.
This shoe combines ultimate cushioning and flexibility for a comfortable run, with outstanding support. There are various positions of the shoe covered with mesh, which allows breathability and ventilation during exhausted movement. The lightweight foam adds an extra level of support that will work as a shock absorber and lessen the effects on your muscles from constantly hitting the hard pavement; plus it conforms to the shape of your foot for extra support.
This lightweight and supportive shoe is providing runners, athletes and fashion-conscious consumers with more support and functionality. Its clean look and various styles are versatile and can be worn for running or simply on an everyday basis.
Trend Themes
1. Cushioned Sneakers - The popularity of cushioned sneakers is on the rise as more and more consumers prioritize comfort in their footwear.
2. Breathable Sportswear - The trend towards breathable sneakers and sportswear is disrupting the market, as consumers demand clothing that can handle heavy use without sacrificing comfort.
3. Athletic Fashion - The intersection of fashion and sports is becoming increasingly popular, as consumers look for stylish clothing that is also functional for workouts and other physical activities.
Industry Implications
1. Sporting Goods - Manufacturers of sporting goods have an opportunity to stand out in the market by creating innovative new shoes and sportswear that prioritize comfort and support.
2. Footwear - The footwear industry is seeing a trend toward more comfortable and supportive shoes, and companies that can capitalize on this trend are likely to gain market share.
3. Athleisure - The athleisure industry, which combines fashion and sports, is growing rapidly, and companies that can create stylish yet functional clothing and footwear are well-positioned to succeed.
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