The Breeze App is Like RunKeeper for Walkers
Laura McQuarrie — April 18, 2014 — Tech
References: itunes.apple & gizmodo
If you want to stay fit, but know you're not a runner and have no plans to be in the near future, the Breeze app is a good one to have on your phone. The app comes from the makers of the RunKeeper app, but instead of focusing on jogs, it acts like a pedometer, coach and tracker to keep tabs on your movements, as well as celebrate your successes.
The Breeze app is optimized for iPhone 5 devices running on iOS 7 or later, since it taps into the activity tracker. Even though Breeze may be busily running in the background, the app uses minimal battery life so that when your phone is tucked away, the battery levels aren't drained.
The Breeze app is optimized for iPhone 5 devices running on iOS 7 or later, since it taps into the activity tracker. Even though Breeze may be busily running in the background, the app uses minimal battery life so that when your phone is tucked away, the battery levels aren't drained.
Trend Themes
1. Fitness Pedometer Apps - Opportunities for companies to create mobile apps that track fitness beyond running - like walking and other physical activities.
2. Personalized Fitness Coaching Apps - Opportunities for companies to develop mobile apps that provide personalized coaching based on individual fitness data and preferences.
3. Low-power Fitness Tracker Apps - Opportunities for companies to develop mobile apps that require minimal battery life but can still track fitness and provide feedback.
Industry Implications
1. Mobile App Development - Opportunities for mobile app development companies to create new fitness tracker apps or improve existing ones like the Breeze app.
2. Wearable Technology - Opportunities for wearable technology companies to integrate with mobile apps and provide more accurate fitness tracking data.
3. Fitness and Wellness - Opportunities for fitness and wellness companies to partner with mobile app developers and create new products and services that integrate fitness tracking data.
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