College Debuts Its Iconic Antick Silhouette in a 70s-inspired Style
References: go.hsnob.co & highsnobiety
With vibrant fanny packs from the 80s and sharp pointy glasses from the 90s coming into style, it should really come as no surprise that retro loafers with a 70s aesthetic are dominating the market, as well. Presented in a playfully patterned editorial that successfully highlights the nostalgia of a bygone era, the iconic Antick silhouette by College is making a return in the brand's Fall/Winter 2018 collection.
The footwear label is deemed as a "legendary American loafer brand." Hence, its vision with regards to the comfortable semi-formal shoe is key. The 2018 renditions of the 70s-style retro loafers boast "luxe materials such as velour and croc-print leather." The most defining feature of College's offerings, however, is a dominating graphic X that is incorporated onto the silhouette in a contrasting color.
The footwear label is deemed as a "legendary American loafer brand." Hence, its vision with regards to the comfortable semi-formal shoe is key. The 2018 renditions of the 70s-style retro loafers boast "luxe materials such as velour and croc-print leather." The most defining feature of College's offerings, however, is a dominating graphic X that is incorporated onto the silhouette in a contrasting color.
Trend Themes
1. Retro Loafers - The trend towards vintage-inspired loafers presents an opportunity for companies to experiment with unique designs and materials to stand out in a crowded market.
2. 70s Aesthetic - The popularity of the 70s aesthetic offers businesses the chance to tap into consumer sentimentality and appeal to nostalgic sensibilities.
3. Luxury Materials - The use of velvet and croc-print leather in retro loafers presents a premiumization opportunity for companies in the footwear industry.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend towards retro loafers by offering unique designs and incorporating luxury materials to attract consumers seeking a vintage aesthetic in their shoe choices.
2. Fashion - Retro loafers complement the current trend towards vintage-inspired fashion, creating an opportunity for clothing brands to offer complete retro-inspired outfits to their customers.
3. Accessories - Companies in the accessories industry can leverage the retro look of loafers to create complementary products, such as belts and bags, that appeal to consumers seeking a complete 70s-inspired look.
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