A. Human SS19 Shares Body Modifications Instead of Clothes
Laura McQuarrie — August 28, 2018 — Pop Culture
References: instagram & hellogiggles
The futuristic A. Human SS19 collection has already been seen and sported by some celebrities ahead of New York Fashion Week, but instead of introducing the public to clothing pieces, the new line spotlights body modification implants.
Some of the pieces from the new collection that have made their way to social media include The Tudor, an extravagant collar-like piece, The Pinnacle shoulder piece created in collaboration with designer Nicola Formichetti and even a glowing choker-like implant worn by Kim Kardashian that fuses fashion and high-tech design.
A. Human is set to showcase its premier collection in NYC’s SoHo, promising "this collection is unlike any fashion line ever seen before." At the A. Human store, visitors will have the chance to try on body modifications and be dazzled by an immersive, theatrical art experience.
Some of the pieces from the new collection that have made their way to social media include The Tudor, an extravagant collar-like piece, The Pinnacle shoulder piece created in collaboration with designer Nicola Formichetti and even a glowing choker-like implant worn by Kim Kardashian that fuses fashion and high-tech design.
A. Human is set to showcase its premier collection in NYC’s SoHo, promising "this collection is unlike any fashion line ever seen before." At the A. Human store, visitors will have the chance to try on body modifications and be dazzled by an immersive, theatrical art experience.
Trend Themes
1. Body Modification Implants - The A. Human SS19 collection includes fashion implants that offer new possibilities and opportunities for the fashion industry to merge with healthtech and biotech.
2. Immersive and Theatrical Retail Experience - With A. Human's immersive, theatrical art experience, brick-and-mortar stores can elevate their customer experience and improve engagement.
3. High-tech Fashion Accessories - The integration of technology into fashion through A. Human's body modification implants shows an opportunity for wearable technology brands to partner with fashion designers to create innovative smart fashion accessories.
Industry Implications
1. Fashion Industry - A. Human's theatrical fashion implants may disrupt the traditional clothing industry, inspiring designers to explore a new generation of fashion and body modification.
2. Retail Industry - A. Human's immersive and theatrical art experience offers a new model for retailers to attract consumers and enhance in-store engagement.
3. Healthtech and Biotech Industries - A. Human's biologically integrated fashion implants might lead to a new wave of collaborations with the healthtech and biotech industries to combine fashion with medical technology.
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