Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
Laura McQuarrie — October 18, 2017 — Lifestyle
References: sooziesdoozies & purewow
Over the years, there have been dozens of ready-to-eat cookie dough products introduced for consumers with a sweet tooth, but most of them are packaged in jars—and are only truly ready to be eaten on the spot if one has a spoon in hand. As an alternative to this, gourmet cookie company Soozie’s Doozies created 'The Doozie Bar.'
The Doozie Bar introduces a ready-to-eat cookie dough home recipe that is packaged in an individually wrapped single-serve bar format for ease of on-the-go eating. Some of the flavors available from the brand include classics like Chocolate Chip and Peanut Butter Milk Chocolate, as well as other favorites like Birthday Cake.
These "three-bite bars" are all-natural and made with simple, non-GMO ingredients like butter, vanilla and wheat flour.
The Doozie Bar introduces a ready-to-eat cookie dough home recipe that is packaged in an individually wrapped single-serve bar format for ease of on-the-go eating. Some of the flavors available from the brand include classics like Chocolate Chip and Peanut Butter Milk Chocolate, as well as other favorites like Birthday Cake.
These "three-bite bars" are all-natural and made with simple, non-GMO ingredients like butter, vanilla and wheat flour.
Trend Themes
1. Ready-to-eat Cookie Dough Bars - Opportunity for companies to innovate in creating convenient, on-the-go cookie dough snack options.
2. Individually Wrapped Single-serve Packaging - Disruptive potential in developing packaging solutions for single-serve, on-the-go food products.
3. Gourmet Cookie Dough Flavors - Opportunity for companies to experiment with unique and diverse cookie dough flavors.
Industry Implications
1. Snack Food Industry - Opportunity for companies in the snack food industry to tap into the growing market demand for convenient, on-the-go snacks.
2. Packaging Industry - Disruptive potential for companies in the packaging industry to develop innovative and sustainable single-serve packaging solutions.
3. Confectionery Industry - Opportunity for confectionery companies to expand their product offerings by exploring gourmet cookie dough flavors.
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