Hormel is Expanding Its REV Brand with Meat and Cheese Bites
Laura McQuarrie — February 8, 2017 — Lifestyle
References: hormel & foodbusinessnews.net
Hormel Foods is continuing to expand its REV brand with an all-new line of meat and cheese bites.
Previously, Hormel released REV Wraps, which pairs different kinds of meats and cheeses in a convenient snacking format. Now, these meat and cheese pairings are being offered in an even smaller bite-sized format with REV Bites. These snacks featuring pepperoni, ham and turkey can be eaten cold or hot if warmed in the microwave for a few seconds. These single-serve two-ounce snack packs contain about six small meat and cheese bites that are loaded with about seven to eight grams of protein.
Because of the ingredients in the snacks, they are meant to be kept in the fridge until they are needed as after-school or on-the-go snacks.
Previously, Hormel released REV Wraps, which pairs different kinds of meats and cheeses in a convenient snacking format. Now, these meat and cheese pairings are being offered in an even smaller bite-sized format with REV Bites. These snacks featuring pepperoni, ham and turkey can be eaten cold or hot if warmed in the microwave for a few seconds. These single-serve two-ounce snack packs contain about six small meat and cheese bites that are loaded with about seven to eight grams of protein.
Because of the ingredients in the snacks, they are meant to be kept in the fridge until they are needed as after-school or on-the-go snacks.
Trend Themes
1. Convenient Snacking - Expanding REV brand with bite-sized meat and cheese snacks provides a convenient and portable option for snacking on-the-go.
2. Protein-packed Snacks - Meat and cheese bites loaded with seven to eight grams of protein offer a protein-rich snacking solution for individuals looking to boost their protein intake.
3. Heat-and-eat Convenience - Offering the option to warm the meat and cheese bites in the microwave provides a convenient and ready-to-eat option for those who prefer hot snacks.
Industry Implications
1. Food and Beverage - The snack industry can explore the potential of bite-sized meat and cheese snacks as a convenient and protein-rich option for consumers.
2. Refrigerated Foods - The refrigerated foods industry can capitalize on the trend of convenient snacking by developing similar heat-and-eat options with different flavors and ingredients.
3. Fitness and Nutrition - Fitness and nutrition companies can target individuals looking to increase their protein intake by promoting meat and cheese bites as a convenient protein-packed snack option.
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