The incorporation of learning and augmented tech into art is on the rise
Trend - The incorporation of learning and augmented reality tech into the world of art and exhibition is allowing for new and more interactive forms of customer engagement within within art and creative industries.
Insight - The way Millennials and Gen Z engage with branded initiatives and creative expressions has drastically altered industries. These generations often consume entertainment and art-related initiatives virtually, and tend to prioritize interactive and shareable engagement.
Insight - The way Millennials and Gen Z engage with branded initiatives and creative expressions has drastically altered industries. These generations often consume entertainment and art-related initiatives virtually, and tend to prioritize interactive and shareable engagement.
Workshop Question - Conceptualize an app for your brand that would incorporate smart or AR features.
Trend Themes
1. Incorporation of Learning and AR Tech in Art - Industries are offering new and more interactive ways for customers to engage in art and exhibitions utilizing augmented reality tech and learning.
2. Immersive AR Museum Experiences - Museums are providing unique augmented reality experiences for visitors by offering them a chance to interact virtually with real-life art and exhibitions.
3. Hypothesized Tech-accented Architecture - Architecture is exploring the integration of virtual reality with a physical environment and its potential effect on design.
Industry Implications
1. Art and Creative Industries - The art and creative industries are incorporating AR technology and learning to increase customer engagement and provide interactive experiences.
2. Museums and Heritage Sites - Museums and heritage sites are offering immersive virtual reality experiences to help visitors interact and engage with exhibits in a unique and novel way.
3. Architecture and Design - The architecture and design industries are exploring the integration of virtual and augmented reality in physical spaces to enhance materials and structures.
4 Featured, 35 Examples:
187,958 Total Clicks
Date Range:
Mar 18 — Jun 19
Trending:
Hot
Consumer Insight Topics:
