The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
Michael Hemsworth — October 21, 2017 — Lifestyle
References: preparedfoods
The high-protein diet is continuing to gain popularity amongst many different consumer demographics looking for a way to shed pounds or prevent overeating, so brands are responding with new options like the thinkThin Protein Cakes. Containing 12 grams of protein per cake with just one gram of sugar, the cakes are gluten-free and also GMO-free which makes them suitable for those who are on alternative diets.
The thinkThin Protein Cakes come in three flavor options including Chocolate Cake, Red Velvet and Birthday cake with each one boasting a rich center cake with ample frosting-inspired outer shell. Explaining the new cakes, CEO of thinkThin, Michele Kessler, said, "Innovation in our category is so often guided by the traditional protein bar shape, and we wanted to break out of that mold. We wanted to offer a solution to bar fatigue with a unique product form and decadent flavor combinations while delivering on the nutritional profile that our consumers know and expect from us."
The thinkThin Protein Cakes come in three flavor options including Chocolate Cake, Red Velvet and Birthday cake with each one boasting a rich center cake with ample frosting-inspired outer shell. Explaining the new cakes, CEO of thinkThin, Michele Kessler, said, "Innovation in our category is so often guided by the traditional protein bar shape, and we wanted to break out of that mold. We wanted to offer a solution to bar fatigue with a unique product form and decadent flavor combinations while delivering on the nutritional profile that our consumers know and expect from us."
Trend Themes
1. Low-sugar Dessert Snacks - Brands can respond to the high-protein trend by creating low-sugar dessert snack options like the thinkThin Protein Cakes.
2. Alternative Diet Snacks - The rise of alternative diets presents an opportunity for brands to develop snack options like the gluten-free and GMO-free thinkThin Protein Cakes.
3. Bar Fatigue Solutions - Brands can innovate and offer unique snack products like the thinkThin Protein Cakes to address consumer fatigue with traditional protein bar shapes.
Industry Implications
1. Health Food Industry - The high-protein and alternative diet trends point to an increased demand for health food products like the thinkThin Protein Cakes.
2. Snack Food Industry - There is an opportunity for the snack food industry to cater to health-conscious consumers with low-sugar and high-protein snack options like the thinkThin Protein Cakes.
3. Food Innovation Industry - Creating unique snack products like the thinkThin Protein Cakes that meet consumer expectations for taste and nutrition opens up opportunities in the food innovation industry.
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