Target's Super Bowl Party Will Be Hosted Before the Game
Madison Mackay — February 2, 2018 — Lifestyle
References: mnsuperbowl & corporate.target
Every year, the Super Bowl is a highly anticipated event for sports fans, but this year, Target's Super Bowl party is raising excitement in Minneapolis. Located in the Target Plaza Commons, the party will we be free of charge and open to the public leading up to the big game.
The Target Plaza Commons will be turned into the Bullseye Lodge, a Minnesota-inspired event space filled with activities, snacks and drinks. Visitors will be given a chance to take a photo on a swing made of snow, get some free hot chocolate or have a picture digitally printed on a marshmallow. There will also be a Mountain Dew Ice Lounge, decorated with furniture made from ice, buy merchandise or get snacks from Mars, Doritos and Skittles. Every Target store in the area will also be selling products made specifically for the game.
Target's Super Bowl party will be live from now until the end of the big game.
The Target Plaza Commons will be turned into the Bullseye Lodge, a Minnesota-inspired event space filled with activities, snacks and drinks. Visitors will be given a chance to take a photo on a swing made of snow, get some free hot chocolate or have a picture digitally printed on a marshmallow. There will also be a Mountain Dew Ice Lounge, decorated with furniture made from ice, buy merchandise or get snacks from Mars, Doritos and Skittles. Every Target store in the area will also be selling products made specifically for the game.
Target's Super Bowl party will be live from now until the end of the big game.
Trend Themes
1. Super Bowl Events - Disruptive innovation opportunity: Creating unique and immersive experiences for sports fans during major events like the Super Bowl.
2. Branded Event Spaces - Disruptive innovation opportunity: Transforming traditional retail spaces into experiential arenas that engage and entertain customers.
3. Custom Merchandise - Disruptive innovation opportunity: Developing exclusive products tailored for specific events to drive sales and enhance customer experience.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporating entertainment elements into brick-and-mortar stores to create a unique and memorable shopping experience.
2. Food and Beverage - Disruptive innovation opportunity: Partnering with event organizers to offer unique and themed food and beverage options that cater to sports fans.
3. Print and Design - Disruptive innovation opportunity: Providing innovative printing and customization services to offer personalized merchandise and unique event memorabilia.
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