Holier Creates Supplements for Vegan & Mostly Plant-Based People
Laura McQuarrie — August 20, 2019 — Lifestyle
References: holierlife & wellandgood
While there are many food products that cater to vegetarians, flexitarians and vegans, there are few supplements that target in-between markets—and Holier is filling the gap for vegan and "veganish" consumers. As Holier founder Lisa Gonzalez-Turner told Well+Good, "The cultural guardrails and rules to aligning yourself with the plant-based lifestyles can sometimes feel restrictive. Holier is a brand for the veganish-vegan, on your own terms.”
The science-backed, plant-based multivitamin helps to support healthy daily life with eight vitamins and minerals, including essential ones like B12, iron, Vitamin K2, magnesium and more. The supplements are packaged into liquid-filled beadlet capsules that help to increase absorption and release with a delay to prevent nausea, even if they are taken without food at any time of the day.
The science-backed, plant-based multivitamin helps to support healthy daily life with eight vitamins and minerals, including essential ones like B12, iron, Vitamin K2, magnesium and more. The supplements are packaged into liquid-filled beadlet capsules that help to increase absorption and release with a delay to prevent nausea, even if they are taken without food at any time of the day.
Trend Themes
1. Targeted Supplements for In-between Markets - Holier is filling the gap for vegan and 'veganish' consumers by creating supplements that cater to their specific needs.
2. Plant-based Multivitamins for Healthy Daily Life - Holier's science-backed, plant-based multivitamin supports healthy daily life with essential vitamins and minerals.
3. Innovative Packaging for Enhanced Absorption - Holier's liquid-filled beadlet capsules with delayed release and increased absorption offer a convenient and effective way to take supplements.
Industry Implications
1. Vegan and Vegetarian Food Products - The growing demand for targeted supplements for vegan and 'veganish' consumers presents an opportunity for vegan and vegetarian food product companies to expand their offerings.
2. Health and Wellness Supplements - The popularity of plant-based multivitamins creates a market opportunity for the health and wellness supplement industry to develop more products catered towards vegan and 'veganish' consumers.
3. Pharmaceutical Packaging - The innovative packaging technology used by Holier for their plant-based multivitamin capsules can disrupt the pharmaceutical packaging industry by providing improved functionality and consumer benefits.
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