The RESPAWN by Razer was Made by Gamers for Gamers
Michael Hemsworth — July 5, 2019 — Tech
References: respawnbyrazer & thisiswhyimbroke
eSports gaming has quickly transitioned over the years from niche to quite popular amongst avid gamers, which is seeing new products like the RESPAWN by Razer performance drink be developed with this in mind.
Created by gamers for gamers, the powdered drink mix helps players to boost their focus level when gaming to help them avoid fatigue when spending extended periods playing. The drink is infused with a series of B vitamins, choline and caffeine that work together to boost alertness. The drink mix comes in four flavor options including Pomegranate Watermelon, Blue Raspberry, Tropical Pineapple and Green Apple, which all come packaged in individual servings to make preparation a breeze.
The RESPAWN by Razer performance drink also features just 20 calories per serving and zero sugar.
Created by gamers for gamers, the powdered drink mix helps players to boost their focus level when gaming to help them avoid fatigue when spending extended periods playing. The drink is infused with a series of B vitamins, choline and caffeine that work together to boost alertness. The drink mix comes in four flavor options including Pomegranate Watermelon, Blue Raspberry, Tropical Pineapple and Green Apple, which all come packaged in individual servings to make preparation a breeze.
The RESPAWN by Razer performance drink also features just 20 calories per serving and zero sugar.
Trend Themes
1. Esports - Opportunity for developing performance-enhancing drinks specifically tailored for gamers.
2. Gaming Beverages - Growing market for beverages designed to boost focus and energy during gaming sessions.
3. Powdered Drinks - Rising popularity of powdered drink mixes for convenient and customizable consumption.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunity to develop specialized drinks for eSports athletes.
2. Beverage - Opportunity to create new products targeting gamers with focus-enhancing ingredients.
3. Food Packaging - Opportunity to create easy-to-use individual serving packaging for powdered drinks.
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