Wonderbra D to G Mosaic Billboard
Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the promotion of Wonderbra’s new range of D to G cup-sized bras.
The new campaign, which was created by ad agency Iris, uses the tag line, “D to G, because we’re more than a handful.”
Wonderbra explained that the new range and campaign were developed specifically to, “Answer the demands of the ‘dress to impress myself’ generation”.
The billboard is erected in central London at Tottenham Court Road. You can visit Wonderbra’s site to zoom in on the thousands of images that make the billboard.
The new campaign, which was created by ad agency Iris, uses the tag line, “D to G, because we’re more than a handful.”
Wonderbra explained that the new range and campaign were developed specifically to, “Answer the demands of the ‘dress to impress myself’ generation”.
The billboard is erected in central London at Tottenham Court Road. You can visit Wonderbra’s site to zoom in on the thousands of images that make the billboard.
Trend Themes
1. Body Positivity - Brands can tap into the trend of body positivity and inclusivity by featuring diverse body types in their campaigns, challenging traditional beauty standards.
2. Crowdsourced Marketing - By inviting thousands of women to submit images of themselves for a marketing campaign, brands can harness the power of crowdsourcing and user-generated content.
3. Digital Billboards - As more people spend time outside and on the go, digital billboards like the one by Wonderbra offer an opportunity for brands to capture consumers' attention and deliver targeted messages in real-time.
Industry Implications
1. Fashion - The fashion industry can take note of Wonderbra's innovative marketing campaign to showcase their own clothing lines using diverse models and body types.
2. Advertising - Advertising agencies can explore how to incorporate user-generated content and crowdsourcing into their campaigns to create engaging and interactive experiences for consumers.
3. Outdoor Advertising - The outdoor advertising industry can innovate by exploring the use of digital billboards and interactive displays to create more engaging and dynamic advertising experiences for consumers on the go.
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