The Harrah Cherokee Casino Resort Ad Revamps Vegas Aftermaths
Simal Yilmaz — March 26, 2013 — World
References: harrahscherokee & adsoftheworld
Created by the advertising agency, FiveSix Productions in Las Vegas, the Harrah’s Cherokee Casino Resort commercial keys in on the stereotype of the aftermath of a Vegas getaway.
The commercial features the brief conversation between a man and his partner as he unloads his bags from his truck. The male has lied to his partner about going on a camping trip with his friends, when he really went to Vegas for the weekend.
When the woman questions the man about his camping trip, he makes up a complete lie about how relaxing it was to be at the camping venue.
The wild Vegas scenes are sporadically shown as he explains the getaway in a way that partially reflects the actual events that have occurred.
The commercial features the brief conversation between a man and his partner as he unloads his bags from his truck. The male has lied to his partner about going on a camping trip with his friends, when he really went to Vegas for the weekend.
When the woman questions the man about his camping trip, he makes up a complete lie about how relaxing it was to be at the camping venue.
The wild Vegas scenes are sporadically shown as he explains the getaway in a way that partially reflects the actual events that have occurred.
Trend Themes
1. Virtual Reality Advertising - Disruptive innovation opportunity: Develop immersive virtual reality ads that allow viewers to experience the excitement of a Vegas getaway without leaving their homes.
2. Interactive Storytelling - Disruptive innovation opportunity: Create interactive ads that engage viewers in a narrative, allowing them to make choices and uncover the truth about a product or experience.
3. Ethical Advertising - Disruptive innovation opportunity: Emphasize transparency and honesty in advertising campaigns, showcasing the benefits of truthful messaging and gaining the trust of consumers.
Industry Implications
1. Gaming and Gambling - Disruptive innovation opportunity: Incorporate virtual reality technology into casino advertisements, providing an immersive preview of the gaming experience.
2. Marketing and Advertising - Disruptive innovation opportunity: Integrate interactive storytelling techniques into advertising strategies, encouraging consumers to actively engage with brands.
3. Media and Entertainment - Disruptive innovation opportunity: Encourage ethical advertising practices in the media and entertainment industry, promoting truthful messaging to build stronger connections with audiences.
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