Cadbury Operatives Sneak into a City Center with a Massive Purple Bunny
Jonathon Brown — February 24, 2013 — Lifestyle
References: cadbury & adsoftheworld
A larger than life piñata attracts hundreds of people in this new Cadbury commercial.
It's hard to tell in this ad whether the extras are really seeing the massive piñata for the first time or they are actually actors. Due to this ambiguity, this ad falls somewhere between a real life installation and an advertising trick. Either way, it's entertaining purely for its fantasy appeal. Who wouldn't be excited to see a massive piñata in the middle of downtown?
Hundreds of people gather around the piñata, which is shaped like a purple bunny, and take turns hitting it with a massive stick. In the end it finally cracks and out pours hundreds of Cadbury chocolate bars.
It's hard to tell in this ad whether the extras are really seeing the massive piñata for the first time or they are actually actors. Due to this ambiguity, this ad falls somewhere between a real life installation and an advertising trick. Either way, it's entertaining purely for its fantasy appeal. Who wouldn't be excited to see a massive piñata in the middle of downtown?
Hundreds of people gather around the piñata, which is shaped like a purple bunny, and take turns hitting it with a massive stick. In the end it finally cracks and out pours hundreds of Cadbury chocolate bars.
Trend Themes
1. Giant Piñata Installations - Opportunities for brands to create immersive and interactive experiences through giant piñata installations, blurring the lines between reality and advertising.
2. Fantasy-inspired Advertising - Emerging trend of using fantasy elements in advertising campaigns to capture consumer attention and create memorable experiences.
3. Unexpected Product Releases - Increasing popularity of surprising consumers with unexpected or unconventional product releases, such as the Cadbury chocolate bars pouring out of the giant piñata.
Industry Implications
1. Event Marketing - Event marketing industry can leverage giant piñata installations to create unique and engaging experiences for brands and their target audience.
2. Advertising Agencies - Advertising agencies can explore the use of fantasy elements in campaigns to captivate viewers and drive brand awareness and engagement.
3. Confectionery Industry - Confectionery industry can experiment with unusual product releases and surprise consumers to create buzz and generate excitement for their brands.
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