Rice in a Can by CTC is Made for Emergency Situations
Ariel Weber — February 21, 2013 — Lifestyle
References: amazon.co.jp & gizmodiva
The Rice in a Can by CTC was made with the intention that it could be used in cases of emergencies.
Ever since the most recent natural disaster rocked the nation of Japan in 2011, there has been a growing number of products released, which are made specifically for urgent situations. Creators food manufacturer CTC found that though there were other emergency food products out there, none were quite tasty. The company made this Rice in a Can with the intention of using the highest quality rice to maintain the delicious taste of the grain that so many Japanese citizens enjoy on a frequent basis. The beer can packaging, which is infused with nitrogen gas, allows for the rice to be stored for up to five years and is much easier to transport around.
Though we are hoping that there won't be a need for emergency supplies for a long time to come, it's never a bad idea to start thinking ahead.
Ever since the most recent natural disaster rocked the nation of Japan in 2011, there has been a growing number of products released, which are made specifically for urgent situations. Creators food manufacturer CTC found that though there were other emergency food products out there, none were quite tasty. The company made this Rice in a Can with the intention of using the highest quality rice to maintain the delicious taste of the grain that so many Japanese citizens enjoy on a frequent basis. The beer can packaging, which is infused with nitrogen gas, allows for the rice to be stored for up to five years and is much easier to transport around.
Though we are hoping that there won't be a need for emergency supplies for a long time to come, it's never a bad idea to start thinking ahead.
Trend Themes
1. Emergency Food Products - There is potential for other food manufacturers to develop emergency food products that are tasty and have a longer shelf life.
2. Nitrogen Gas-infused Packaging - There is potential for packaging companies to develop nitrogen gas-infused packaging that can improve the shelf life of food products.
3. Disaster Preparation Products - There is potential for companies to develop other disaster preparation products outside of the food industry to cater to the growing demand for such items.
Industry Implications
1. Food and Beverage - The food and beverage industry has potential to create more emergency food products with longer shelf lives and improved taste.
2. Packaging - The packaging industry has potential to develop nitrogen gas-infused packaging to improve the shelf life of food products.
3. Emergency Supplies - There is potential for companies outside of the food industry to create other disaster preparation products to cater to the growing demand for such items.
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