The Wildcraft Ad Campaign Illustrates How 'Everything Fits In'
Meghan Young — February 11, 2013 — Marketing
References: elevenbrandworks & ibelieveinadv
The Wildcraft ad campaign impossibly illustrates how 'everything fits in' when it comes to this baggage brand, as stated in the tag line. From trucks to elephants and even a sumo wrestler, no one should have any trouble jamming them into what appears to be a standard gym bag. Of course, perhaps there's some Mary Poppins magic taking place.
Conceived and executed by Eleven Brandworks, an ad agency based in Gurgaon, India, the Wildcraft ad campaign shows that this is possible by folding these things down like pieces of paper. A fun idea, the hilarity of it will surely attract people's attention. Art directed by Smit Agrawal with creative direction by Kapil Batra and Aneesh Jaisinghani, the Wildcraft ad campaign was retouched by Shashi Chauhan. Playfully surreal, it gets the point across nicely.
Conceived and executed by Eleven Brandworks, an ad agency based in Gurgaon, India, the Wildcraft ad campaign shows that this is possible by folding these things down like pieces of paper. A fun idea, the hilarity of it will surely attract people's attention. Art directed by Smit Agrawal with creative direction by Kapil Batra and Aneesh Jaisinghani, the Wildcraft ad campaign was retouched by Shashi Chauhan. Playfully surreal, it gets the point across nicely.
Trend Themes
1. Foldable Technology - The Wildcraft ad campaign illustrates a disruptive innovation opportunity for foldable technology in the luggage industry.
2. Multi-functional Bags - The Wildcraft ad campaign highlights the potential for disruptive innovation in the bag industry by showcasing the concept of bags that can accommodate various objects and creatures.
3. Creative Advertising - The Wildcraft ad campaign demonstrates how creative and surreal advertising can capture people's attention, suggesting an opportunity for disruptive innovation in the advertising industry.
Industry Implications
1. Luggage - The Wildcraft ad campaign opens up disruptive innovation opportunities in the luggage industry, particularly in the realm of foldable and expandable bags.
2. Bag - The Wildcraft ad campaign showcases disruptive innovation possibilities in the bag industry, emphasizing the potential for multi-functional bags that can accommodate unconventional items.
3. Advertising - The innovative approach of the Wildcraft ad campaign presents a disruptive opportunity for the advertising industry to explore more creative and surreal advertising techniques.
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