Intimate Wipes from Playtex are Publicized Subtly
Andrew Sztein — February 10, 2013 — Naughty
References: fashionista & incrediblethings
Playtex’s new ad campaign for their Fresh + Sexy Intimate Wipes pushes the boundaries of good taste and sexual innuendo in absolutely hilarious fashion.
Any product (especially one that is for cleaning private areas) that tells potential customers that “a clean beaver always finds more wood,” or “a polished knob always gets more turns,” with a picture of an appropriate animal will get a grade-school sized guffaw from me every time. The intimate wipes are designed for “before and after,” so the ad campaign is as appropriate as it is funny.
I’ve got to ask though, with such an overt advertising campaign for “intimate wipes,” why not go with a more fun and risque title for the product?
Any product (especially one that is for cleaning private areas) that tells potential customers that “a clean beaver always finds more wood,” or “a polished knob always gets more turns,” with a picture of an appropriate animal will get a grade-school sized guffaw from me every time. The intimate wipes are designed for “before and after,” so the ad campaign is as appropriate as it is funny.
I’ve got to ask though, with such an overt advertising campaign for “intimate wipes,” why not go with a more fun and risque title for the product?
Trend Themes
1. Provocative Advertising - Businesses can leverage humor and innuendo to create memorable and engaging ad campaigns.
2. Innuendo-inspired Branding - Companies can use sexy or risqué names for products to grab attention and create a unique brand identity.
3. Taboo Marketing - Marketing taboo subjects in a humorous or playful way can help brands appeal to younger demographics and stand out from competitors.
Industry Implications
1. Personal Hygiene - Companies in the personal hygiene industry can use provocative advertising to promote and differentiate their products.
2. Adult Novelties - The sex toy industry can embrace risqué marketing to increase brand recognition and appeal to niche audiences.
3. Condoms and Sexual Health - Businesses in the sexual health industry can use humor and innuendo to remove stigmas and increase awareness around safe sex practices.
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