The KFC 'Double Down' Promotion's Got Back
Amelia Roblin — September 24, 2010 — Marketing
Launched at Kentucky college this week, the KFC 'Double Down' promotion reared its head across students' backsides all over campus. Using undergraduate girls as human billboards, KFC is paying each participant $500 to promote its new chicken-bacon-cheese burger.
The ironic campaign advertises this bun-less sandwich on anatomical buns, giving it a bit of clever humor. As undignified as the 'Double Down' promotion may seem to some, it surely kicks ass in terms of publicity.
The ironic campaign advertises this bun-less sandwich on anatomical buns, giving it a bit of clever humor. As undignified as the 'Double Down' promotion may seem to some, it surely kicks ass in terms of publicity.
Trend Themes
1. Human Billboards - Creating opportunities for advertising by utilizing the human body as a promotional canvas.
2. Clever Humor - Using irony and wit in marketing campaigns to captivate audiences and generate attention.
3. Unconventional Promotions - Employing unconventional methods to promote products or services and create buzz.
Industry Implications
1. Advertising - Exploring new avenues for advertising, such as utilizing human billboards for promotions.
2. Fast Food - Finding innovative ways to market fast food products and attract consumer attention.
3. Marketing - Utilizing clever humor and unconventional promotions as part of marketing campaigns to differentiate from competitors.
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