The Jeiroh Yanga Pop Pop Pixels Editorial Marries Fashion and Gaming
Corinne Guirgis — August 7, 2011 — Fashion
References: jhendi.tumblr & theones2watch
Fashionistas, get ready -- the gamer geeks are taking over with this Jeiroh Yanga Pop Pop Pixels editorial shot exclusively for The Ones2Watch. Featuring young and emerging models Mateus Lages and Nicola Wincenc, the shoot has some unusual finishing teaches that marry two opposite worlds in a way that is artistic, visually enticing and fun.
Yanga's lens is more than a little odd and quirky, but complements the out-of-the-box style selections of Jordan Bradfield, which are predominately vintage and capture the spirt of iconic arcade games from decades past. The concept to use colorful and interesting graphics as the backdrop for this shoot is funky and innovative; I'm sure this won't be the last time we see this style of spread in the fashion world.
Implications - Artists with the vision and capacity to blend elements of opposing worlds together in a way that is appealing and logical to people with diverse interests can attract consumers from a variety of places.
Yanga's lens is more than a little odd and quirky, but complements the out-of-the-box style selections of Jordan Bradfield, which are predominately vintage and capture the spirt of iconic arcade games from decades past. The concept to use colorful and interesting graphics as the backdrop for this shoot is funky and innovative; I'm sure this won't be the last time we see this style of spread in the fashion world.
Implications - Artists with the vision and capacity to blend elements of opposing worlds together in a way that is appealing and logical to people with diverse interests can attract consumers from a variety of places.
Trend Themes
1. Gaming-fashion Fusion - The trend of merging gaming culture and fashion provides opportunities for artists and designers who can create visually appealing and unique pieces that appeal to diverse interests.
2. Pixelated Aesthetics - The use of pixelated graphics and retro gaming style in fashion photography and design offers opportunities for creatives to make a statement with unique and unconventional visuals.
3. Playful Artistic Direction - The trend of incorporating playful and creative artistic direction in fashion photography allows photographers and art directors to showcase their unconventional and innovative ideas.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of gaming-fusion and pixelated aesthetics to create unique fashion pieces and marketing campaigns that appeal to wider audiences beyond traditional fashion consumers.
2. Gaming - The gaming industry can explore collaborations with fashion brands and artists to create unique and visually engaging gaming experiences that incorporate elements of fashion and design.
3. Photography and Art Direction - The trend of playful and unconventional art direction in fashion photography provides opportunities for photographers and art directors to showcase their creative abilities and push boundaries in the industry.
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