The LG Fridge Voyeur Campaign Promotes its Door in Door Refrigerator
Meghan Young — February 1, 2012 — Marketing
References: yr & ibelieveinadv
Not everyone is a Peeping Tom, but the LG Fridge Voyeur campaign shows that many people do harbor some peeper tendencies, especially when it comes to food. This ad campaign turns refrigerator occupants into alluring morsels of desire, from which people will find challenging to avert their eyes.
Conceived and executed by Y&R, an ad agency based in Sao Paolo, Brazil, the LG Fridge Voyeur campaign promotes the company's door in door refrigerator. It essentially boasts a see-through door that allows people to peep in whenever they want. Calling its potential consumers "Fridge voyeurs," the ad campaign scoffs at the idea of denial, stating in its tag line, "You have always been one."
The LG Fridge Voyeur campaign was photographed by Roberto Donaire and directed by Felipe Pavani.
Conceived and executed by Y&R, an ad agency based in Sao Paolo, Brazil, the LG Fridge Voyeur campaign promotes the company's door in door refrigerator. It essentially boasts a see-through door that allows people to peep in whenever they want. Calling its potential consumers "Fridge voyeurs," the ad campaign scoffs at the idea of denial, stating in its tag line, "You have always been one."
The LG Fridge Voyeur campaign was photographed by Roberto Donaire and directed by Felipe Pavani.
Trend Themes
1. Food Advertising - The LG Fridge Voyeur campaign taps into the trend of using provocative and eye-catching ads that appeal to consumers' desire for food.
2. Smart Appliances - The campaign highlights the innovation of LG's door in door refrigerator, showcasing the trend of smart appliances that enhance convenience and functionality.
3. Interactive Marketing - The interactive element of the campaign, inviting consumers to 'peep' into the refrigerator, reflects the trend of immersive and engaging marketing experiences.
Industry Implications
1. Appliances - The LG Fridge Voyeur campaign presents an opportunity for appliance companies to explore disruptive designs and functionalities that cater to consumers' desire for unique and interactive products.
2. Food and Beverage - Food and beverage brands can leverage the trend of provocative food advertising to create captivating campaigns that capture consumers' attention and drive product adoption.
3. Advertising and Marketing - The interactive nature of the LG Fridge Voyeur campaign highlights new paths for advertisers and marketers to engage consumers through immersive and participatory experiences.
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