The Grand Casino Belgrade Ads Capture the Essence of Fun
Leslie Chen — October 28, 2011 — Marketing
References: eurorscg.rs & adsoftheworld
Everyone loves to have a good time, which is why these Grand Casino Belgrade ads will make you want to run to this place as soon as possible.
Created by advertising agency Euro RSCG, the campaign is full of an undeniable amount of fun. The ads provide seemingly candid shots of casino goers having the time of their lives accompanied by big, bold copy that instantly makes a statement.
From photos of an elevator full of partying people to girls dancing on table tops, the Grand Casino Belgrade ads definitely know how to catch one's attention.
Implications - Consumers with hectic lifestyles look for designs that convey a carefree lifestyle in order to make a brief escape from their own stress-filled schedules. Advertisers looking to sell more products could incorporate this feeling into all of their images.
Created by advertising agency Euro RSCG, the campaign is full of an undeniable amount of fun. The ads provide seemingly candid shots of casino goers having the time of their lives accompanied by big, bold copy that instantly makes a statement.
From photos of an elevator full of partying people to girls dancing on table tops, the Grand Casino Belgrade ads definitely know how to catch one's attention.
Implications - Consumers with hectic lifestyles look for designs that convey a carefree lifestyle in order to make a brief escape from their own stress-filled schedules. Advertisers looking to sell more products could incorporate this feeling into all of their images.
Trend Themes
1. Carefree Lifestyle Campaigns - Advertisers could incorporate candid images conveying a carefree lifestyle into their advertisements to appeal to consumers seeking an escape from their busy lives.
2. Bold Statement Advertising - Bold, attention-grabbing copy paired with candid images can create a memorable advertising campaign.
3. Candid Event Marketing - Using candid images of people enjoying an event can effectively market the event and create a sense of excitement and fun.
Industry Implications
1. Casinos and Gaming - Casinos and gaming establishments could incorporate candid images of people having fun to attract more customers and create a lively atmosphere.
2. Nightlife and Entertainment - Nightlife and entertainment establishments could use candid images and bold statements to create a buzz and attract more customers.
3. Tourism and Travel - Tourism and travel companies could use candid images and bold statements to showcase the fun and carefree experiences available in their destinations, attracting more tourists.
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