Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

After-Party Fashion Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame

— December 8, 2011 — Pop Culture
With so many brands getting ready to show off what they've got for the holiday season, the 'A Harvey Nichols Christmas 2011' commercial makes a point in a clever, hilarious manner.

The campaign for A Harvey Nichols Christmas 2011 draws inspiration from the dreaded walk of shame that occurs after a night of partying. The clip depicts several young ladies headed home in their clubbing outfits after a regretful hook-up. Since the walk of shame is difficult to hide due to crinkled clothes from the night before, Harvey Nichols' ad promises that it won't be a problem with their new collection. The ad ends with a female walking in a classy outfit with pride even though regret is probably lingering in her mind.

As a promotional tool, Harvey Nichols is encouraging consumers to hashtag walk of shame on Twitter with their personal story.
Trend Themes
1. Fashion Marketing Campaigns - Creating marketing campaigns that connect with consumers' lifestyle and experiences, like Harvey Nichols' take on the hilarious and relatable 'walk of shame'.
2. Inclusive Fashion Collections - Brands offering fashion-forward designs for diverse body types and occasions, such as Harvey Nichols' new collection that promises to help cover up any 'walk of shame' mishaps.
3. Social Media Hashtags - Encouraging user-generated content through social media campaigns with branded hashtags, like Harvey Nichols' promotion of the 'walk of shame' hashtag on Twitter.
Industry Implications
1. Fashion Retail - Retailers can develop fashion collections and campaigns that resonate with consumers' real-life experiences, like Harvey Nichols' 'walk of shame' campaign.
2. Marketing and Advertising - Advertising agencies can develop more edgy and relatable campaigns, like Harvey Nichols' take on the 'walk of shame', that grab consumers' attention and build brand recognition.
3. Social Media Platforms - Social media platforms can continue to develop features and tools that allow for easier promotion of branded hashtags and user-generated content, like Twitter's promotion of Harvey Nichols' 'walk of shame' hashtag.
5
Score
Popularity
Activity
Freshness