The Beijing Sports Radio Campaign Has a Competitive Edge
Meghan Young — February 11, 2012 — Pop Culture
References: ogilvy & ibelieveinadv
The Beijing Sports Radio campaign cleverly combines what the station does with its topic of interest. It takes the classic speech bubble and applies it to sport settings such as a boxing ring and tennis court. This illustrates the fact that Beijing Sports Radio covers athletic events. Although an overall simple concept, the execution is spectacular and conveys exactly what the print ads are all about without anyone having to ask any questions.
Created by Hong Kong-based ad agency Ogilvy & Mather, the Beijing Sports Radio campaign was post produced by A Thousand Eyes. Art directed by Alvin Lim, Sonny Tjahjadi, Jason Pan and Hubert Yeung, the ad campaign is fun and playful with a competitive edge.
Created by Hong Kong-based ad agency Ogilvy & Mather, the Beijing Sports Radio campaign was post produced by A Thousand Eyes. Art directed by Alvin Lim, Sonny Tjahjadi, Jason Pan and Hubert Yeung, the ad campaign is fun and playful with a competitive edge.
Trend Themes
1. Speech Bubble Advertising - Opportunity to explore the use of speech bubble graphics in advertising campaigns to convey messages creatively.
2. Sports-themed Marketing - Potential for using sports-related concepts and imagery to promote products and services in various industries.
3. Visual Communication in Advertising - Growing trend of using visual elements, such as speech bubbles, to effectively communicate brand messages to target audiences.
Industry Implications
1. Advertising - Innovative advertising agencies can incorporate speech bubble graphics into their campaigns, offering clients unique and engaging ways to promote their brands.
2. Sports Broadcasting - Sports radio stations and networks can leverage sports-themed marketing strategies to attract and engage listeners, creating a unique selling proposition in a competitive market.
3. Print and Media - Companies in the print and media industry can adopt visual communication techniques, like speech bubbles, to enhance the impact and effectiveness of their advertising campaigns.
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