Marta Veludo & Another Studio Produce a Whimsical Brand Identity
References: letu.ru & behance.net
Amsterdam-based graphic designer and art director Marta Veludo partnered up with Another Studio in the production of a whimsical brand identity that is geared toward marketing makeup to Generation Z. The project was commissioned by Russian cosmetic retailer L'Etoile. Entitled 'Soda,' the creatives worked on a visual identity through marketing materials and packaging design, as well as content production and social media strategy.
The result is an absolutely whimsical brand identity that speaks to Generation Z through "creativity [and] self-expression." The graphics communicate a bouncy and care-free attitude that visually engages the potential consumer. Informed by Gen Z values, Marta Veludo and Another Studio attempt to leave Soda's whimsical brand identity with an open colorful mindset and without ties to gender.
The result is an absolutely whimsical brand identity that speaks to Generation Z through "creativity [and] self-expression." The graphics communicate a bouncy and care-free attitude that visually engages the potential consumer. Informed by Gen Z values, Marta Veludo and Another Studio attempt to leave Soda's whimsical brand identity with an open colorful mindset and without ties to gender.
Trend Themes
1. Whimsical Brand Identity - The production of a whimsical brand identity is a disruptive innovation opportunity for brand identity firms.
2. Gen Z Marketing - Marketing to Generation Z through visual engagement, creativity and self-expression presents an opportunity for digital marketing firms.
3. Genderless Marketing - Creating genderless marketing strategies and brand identities presents an opportunity for marketing firms to appeal to diverse audiences.
Industry Implications
1. Brand Identity Firms - Producing whimsical brand identities is an opportunity for brand identity firms to stand out in the crowded market.
2. Digital Marketing Firms - Developing marketing strategies that resonate with Generation Z through visual engagement and creativity presents an opportunity for digital marketing firms.
3. Marketing Agencies - Creating genderless marketing strategies that resonate with diverse audiences is a disruptive innovation opportunity for marketing agencies.
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