J.R. Liggett's Shampoo Bars
Jana Pijak — March 23, 2015 — Marketing
References: jrliggett & thedieline
J.R. Liggett is an artisan soap maker whose solid shampoo product is designed to keep one's hair looking its best. The brand's range includes original, herbal and moisturizing formulas along with other custom products that are designed for different hair types.
Its founder is a Nebraska native who first started making soap at the age of five. Trained by his Great Aunt, J.R. Liggett has become a recognized name in the world of natural cosmetics.
In addition to its utilitarian soaps. that can be used to clean skin, dishes and clothes, the brand's solid shampoos are another favorite among customers. In addition to their natural ingredients and hair benefits, the products also boast vintage-themed packaging that is artisanal in its theme. Each of J.R. Liggett's solid shampoos is packed in eco wrappers that can be recycled after use.
Its founder is a Nebraska native who first started making soap at the age of five. Trained by his Great Aunt, J.R. Liggett has become a recognized name in the world of natural cosmetics.
In addition to its utilitarian soaps. that can be used to clean skin, dishes and clothes, the brand's solid shampoos are another favorite among customers. In addition to their natural ingredients and hair benefits, the products also boast vintage-themed packaging that is artisanal in its theme. Each of J.R. Liggett's solid shampoos is packed in eco wrappers that can be recycled after use.
Trend Themes
1. Artisanal Solid Shampoo - Opportunity for artisanal soap makers to expand their product line with solid shampoos that offer natural ingredients and vintage-themed packaging.
2. Eco-friendly Packaging - Opportunity for sustainable packaging companies to collaborate with cosmetic brands to create eco-friendly wrappers for their products.
3. Multi-purpose Soaps - Opportunity for soap manufacturers to develop multi-purpose soaps that can be used for cleaning skin, dishes, and clothes.
Industry Implications
1. Natural Cosmetics - Natural cosmetics industry can explore solid shampoo products that offer hair benefits and vintage-themed packaging to cater to customers' preferences.
2. Packaging and Labeling - Packaging and labeling industry can innovate eco-friendly solutions for wrapping solid shampoo bars to align with the sustainable trends.
3. Soap Manufacturing - Soap manufacturers can diversify their product offerings by incorporating solid shampoos into their production lines and tapping into the growing market demand.
3.4
Score
Popularity
Activity
Freshness
