Halo's Vegan Dog Food Range Offers a Plant-Based Protein Source
Jana Pijak — November 29, 2017 — Lifestyle
Halo's vegan dog food is a meat-free product that is naturally sourced and enriched with plant-based proteins. The holistic brand prides itself on offering products that pet owners can feel good about, and combines chickpeas, garden vegetables, and vitamins to create its dry dog food mix.
In addition to featuring no meat or dairy products, this 'Holistic Garden of Vegan®' recipe is also a source of Omega 3s, resulting in a shinier and healthier coat for man's best friend. The product is also free from artificial flavoring, and colors, making it a wholesome choice for pets that doesn't sacrifice great taste in the process.
As consumers grow more ingredient-conscious when it comes to their own diet, this desire for clean food options is also translating to their pets, who are viewed as valued members of one's family.
In addition to featuring no meat or dairy products, this 'Holistic Garden of Vegan®' recipe is also a source of Omega 3s, resulting in a shinier and healthier coat for man's best friend. The product is also free from artificial flavoring, and colors, making it a wholesome choice for pets that doesn't sacrifice great taste in the process.
As consumers grow more ingredient-conscious when it comes to their own diet, this desire for clean food options is also translating to their pets, who are viewed as valued members of one's family.
Trend Themes
1. Plant-based Pet Food - The trend of plant-based pet food provides an opportunity for brands to offer sustainable and nutritious alternatives to traditional meat-based products.
2. Holistic Pet Nutrition - The demand for holistic pet nutrition creates space for brands to create products that prioritize whole, natural ingredients that promote overall health and well-being in pets.
3. Ingredient-conscious Pet Owners - The trend of ingredient-conscious pet owners offers a market for brands to develop products that meet the same standards of quality and transparency as human food.
Industry Implications
1. Pet Food Industry - The pet food industry can tap into the trend of plant-based and holistic pet food by offering new product lines that cater to the changing preferences of pet owners.
2. Health and Wellness Industry - The health and wellness industry can explore opportunities in the holistic pet nutrition trend by developing supplements and complementary products that support the overall health of pets.
3. Natural and Organic Food Industry - The natural and organic food industry can expand its offerings by venturing into the market of ingredient-conscious pet owners, providing them with a variety of high-quality and transparent pet food options.
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