Trader Joe's Mini Mochi Takes Flavor Inspiration from a Traditional Drink
Laura McQuarrie — September 7, 2018 — Lifestyle
References: traderjoes
The all-new Thai Tea Mini Mochi treats from Trader Joe's take inspiration from cha-yen, a traditional, Thai drink that is prepared with black or Ceylon tea, sugar and condensed milk. Trader Joe's creative reinterpretation of the Thai beverage is entirely free from dairy and boasts a coconut milk base.
The mochi-wrapped treats are said to be comparable to ice cream, yet contain no actual cream, and are made with glutinous rice flour—which naturally does not contain any gluten, yet is responsible for creating a chewy texture.
While this tea-flavored version of the dessert takes inspiration from Northern Thailand, Trader Joe's has previously released other tea-themed versions in the past, such as Green Tea, as well as other mochi products in Strawberry, Pumpkin Pie and Chocolate.
The mochi-wrapped treats are said to be comparable to ice cream, yet contain no actual cream, and are made with glutinous rice flour—which naturally does not contain any gluten, yet is responsible for creating a chewy texture.
While this tea-flavored version of the dessert takes inspiration from Northern Thailand, Trader Joe's has previously released other tea-themed versions in the past, such as Green Tea, as well as other mochi products in Strawberry, Pumpkin Pie and Chocolate.
Trend Themes
1. Tea-flavored Desserts - There is an opportunity for food companies to develop more tea-flavored desserts as consumers look for unique and diverse flavors.
2. Gluten-free Desserts - Food companies can create more gluten-free desserts using alternative flours, such as glutinous rice flour.
3. Dairy-free Ice Cream - There is a growing demand for dairy-free alternatives to traditional ice cream, which presents an opportunity for companies to create more innovative products like Trader Joe's Thai Tea Mini Mochi Treats.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from these trends by creating new products that align with consumers' preferences and dietary restrictions.
2. Health and Wellness - The health and wellness industry can take advantage of the gluten-free trend to create more nutritious and accessible desserts for consumers with gluten sensitivities.
3. Retail - Retail companies, like Trader Joe's, can innovate by offering unique and flavorful dessert options that cater to consumers' dietary needs and preferences.
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