The Milk Truck Provides a Private Breast Feeding Sanctuary for Moms
Jonathon Brown — December 3, 2012 — Marketing
References: themilktruck.org & foodbeast
Back in the day when someone said The Milk Truck was outside it meant the milk man was about to deliver your dairy for the week. Nowadays the only ones who get their milk delivered to them personally are babies. And this is where the modern day Milk Truck comes in.
The brainchild of artist Jill Miller, The Milk Truck, debuted at the Andy Warhol Museum and is now making the rounds. It features a large single breast that covers the entire roof of the truck and is painted in candy-striped pink, red and blue.
While food trucks in general aren't a new thing, the concept of a food truck to feed babies is an innovative concept. For mothers with young children it can often be difficult and even embarrassing trying to find a suitable place to breastfeed, and the Milk Truck is a great solution.
The brainchild of artist Jill Miller, The Milk Truck, debuted at the Andy Warhol Museum and is now making the rounds. It features a large single breast that covers the entire roof of the truck and is painted in candy-striped pink, red and blue.
While food trucks in general aren't a new thing, the concept of a food truck to feed babies is an innovative concept. For mothers with young children it can often be difficult and even embarrassing trying to find a suitable place to breastfeed, and the Milk Truck is a great solution.
Trend Themes
1. Mobile Breastfeeding Stations - More mobile breastfeeding stations like The Milk Truck will be created to provide private and comfortable spaces for mothers to breastfeed their children in public.
2. Specialized Food Trucks - We will see an increase in specialized food trucks that cater to niche audiences like The Milk Truck's focus on mothers and children.
3. Art-influenced Marketing - More companies will integrate art into their marketing efforts as seen in The Milk Truck's use of an artistic breast to promote their mission.
Industry Implications
1. Food and Beverages Industry - The food and beverages industry could create more specialized food trucks like The Milk Truck that cater to niche audiences in search of convenient and unique dining experiences.
2. Maternity and Baby Products Industry - The maternity and baby products industry could explore creating mobile breastfeeding stations like The Milk Truck as a way to provide mothers with a safe and private breastfeeding experience while on-the-go.
3. Art and Design Industry - The art and design industry could find new opportunities to integrate their creativity into marketing campaigns for companies who want to stand out from the crowd like The Milk Truck.
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