The Milk Truck Offers a Portable Haven for Nursing Moms
Leslie Chen — July 8, 2011 — Unique
References: kickstarter & cbsnews
Moms everywhere can agree that finding a place to breast feed can be tricky, which is where the Milk Truck would come in handy.
The idea provides an incredible way for easily accessible breast feeding wherever you are. Created by performance artist Jill Miller, the Milk Truck looks like a large breast on top of an ice cream truck.
Moms can just call on the Milk Truck through their smartphones whenever they need to nurse. The truck provides a safe haven for breast feeding; getting rid of the awkwardness that can sometimes arise.
Miller is currently trying to raise $10, 000 for the Milk Truck to make her design come to life.
Implications - Modern consumers are constantly looking for convenient ways to complete their everyday tasks. Products that allow for customers to be more efficient are appealing to those who have fast-paced lifestyles. Companies trying to make their brand more popular could focus on this desire for better accessibility.
The idea provides an incredible way for easily accessible breast feeding wherever you are. Created by performance artist Jill Miller, the Milk Truck looks like a large breast on top of an ice cream truck.
Moms can just call on the Milk Truck through their smartphones whenever they need to nurse. The truck provides a safe haven for breast feeding; getting rid of the awkwardness that can sometimes arise.
Miller is currently trying to raise $10, 000 for the Milk Truck to make her design come to life.
Implications - Modern consumers are constantly looking for convenient ways to complete their everyday tasks. Products that allow for customers to be more efficient are appealing to those who have fast-paced lifestyles. Companies trying to make their brand more popular could focus on this desire for better accessibility.
Trend Themes
1. On-demand Breastfeeding Services - The trend towards on-demand services creates opportunities for companies to provide convenient breastfeeding services.
2. Innovative Mobile Designs - The demand for convenience opens up opportunities for innovative mobile designs that cater to specific needs.
3. Disruptive Motherhood Products - Developing innovative products that solve real problems for mothers has potential to be a game changer in the industry.
Industry Implications
1. Maternity & Baby Products - Companies in this industry can leverage the trend towards convenience by developing products that cater to on-the-go breastfeeding.
2. Food & Beverage - This industry could benefit from developing mobile solutions that meet the needs of busy mothers with infants.
3. Transportation & Logistics - There is potential for this industry to provide innovative mobile services that cater to specific needs such as mobile trucks for breastfeeding mothers.
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