Ars Longa Vita Brevis' Wine Package Design Conceals Hidden Details
Laura McQuarrie — June 13, 2018 — Lifestyle
References: hulaestudio & thedieline
The wine package design that Hula Estudio created for Ars Longa Vita Brevis might seem fairly traditional at a first glance, but the label on the bottle becomes transformed in the dark. The wine packaging integrates hidden details that can glow bright green in the dark, including two skulls.
For the development of the Ars Longa Vita Brevis wine packaging, Hula Estudio asked questions like "What are worldly pleasures before the inevitable arrival of death?" and found itself influenced by artists throughout history who have pondered the same question. Specifically, the design draws from the work of painters like Antonio de Pereda and the secondary product packaging pays tribute to art with an elegant painterly box that's rich with symbolism.
For the development of the Ars Longa Vita Brevis wine packaging, Hula Estudio asked questions like "What are worldly pleasures before the inevitable arrival of death?" and found itself influenced by artists throughout history who have pondered the same question. Specifically, the design draws from the work of painters like Antonio de Pereda and the secondary product packaging pays tribute to art with an elegant painterly box that's rich with symbolism.
Trend Themes
1. Glow-in-the-dark Packaging - The use of glow-in-the-dark packaging can enhance product visibility and add an element of surprise to the consumer experience.
2. Hidden Design Details - Integrating hidden design details that are only revealed in certain conditions, such as glow-in-the-dark ink, can create memorable packaging and branding.
3. Art-inspired Packaging - Drawing inspiration from classic works of art can add an element of sophistication and creativity to consumer packaging.
Industry Implications
1. Wine and Spirits - Glow-in-the-dark wine packaging and hidden design details can create a unique and memorable experience for customers in the wine and spirits industry.
2. Cosmetics - The use of glow-in-the-dark packaging and hidden design details can add a touch of playfulness to cosmetic products and attract customers looking for innovative packaging.
3. Food and Beverage - Glow-in-the-dark packaging and hidden design details can add an element of surprise to food and beverage packaging, enticing consumers and making products stand out on shelves.
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