Celia Grace Launched a Line of 'Wild Wood' Ethical Wedding Dresses
Laura McQuarrie — June 25, 2018 — Social Good
References: celia-grace & prnewswire
Fair trade-certified bridal line Celia Grace specializes in eco and ethical wedding dresses and for the first time in six years, it is launching new styles that support the a designer's refreshed vision for the brand. These new styles will not only serve the modern, conscious bride but indicate the direction that the brand will be moving in as of the years to come.
While the Carroll set offers the brand's interpretation on separates, the Nash dress boasts an elegant combination of heirloom silk that is hand-woven in a Cambodia co-op and lined with bamboo. The third and final new style to be introduced by Celia Grace is the Crosby dress, which also incorporates bamboo for breathability and sustainability.
As well as celebrating ethical, sustainable craftsmanship, Celia Grace also donates a school uniform through Tailored for Education for each dress sold.
While the Carroll set offers the brand's interpretation on separates, the Nash dress boasts an elegant combination of heirloom silk that is hand-woven in a Cambodia co-op and lined with bamboo. The third and final new style to be introduced by Celia Grace is the Crosby dress, which also incorporates bamboo for breathability and sustainability.
As well as celebrating ethical, sustainable craftsmanship, Celia Grace also donates a school uniform through Tailored for Education for each dress sold.
Trend Themes
1. Eco Bridal Wear - Entrepreneurs can leverage sustainable production methods and materials for wedding dresses to enter the fashion market with their ethical collections.
2. Fair Trade Fashion - Fashion brands can adopt the fair trade concept to their production line and supply chain, providing consumers with an ethical way to make fashion choices.
3. Socially Responsible Weddings - As couples prioritize ethical and sustainable products for their big day, businesses can cater to this trend by offering related services and products.
Industry Implications
1. Wedding Industry - The wedding industry can embrace ethical and eco-conscious options to attract consumers who want to prioritize sustainability and make a positive impact.
2. Fashion Industry - Fashion brands can use their position of influence to promote ethical practices in the industry and offer sustainable options to the consumers.
3. Education Industry - Organizations focused on education, like Tailored for Education, can form partnerships with fashion brands to support schools in need with their sales.
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