Junya Watanabe's CLASSICO Capsule Explores Workwear for FW20
Junya Watanabe prepares for the Fall/Winter 2020 season with its latest collection entitled 'CLASSICO' that was unveiled on the runway at Paris Fashion Week. The name of the brand explores the concept of a retro uniform, and to capture this exactly -- Watanabe taps the talents of over a dozen designers to reach it.
The workwear shapes are present with some Italian influence as well, with the help of brands such as Campagnolo, Brembo, Caruso, and Pirelli. The designer also taps some strong ongoing partnerships to contribute to the seasonal CLASSICO collection. He draws some help from Brook Brothers, Carhartt, and Levi's to inform the high fashion designs with rustic workwear sensibilities.
Image Credit: Alessandro Lucioni/Gorunway.com
The workwear shapes are present with some Italian influence as well, with the help of brands such as Campagnolo, Brembo, Caruso, and Pirelli. The designer also taps some strong ongoing partnerships to contribute to the seasonal CLASSICO collection. He draws some help from Brook Brothers, Carhartt, and Levi's to inform the high fashion designs with rustic workwear sensibilities.
Image Credit: Alessandro Lucioni/Gorunway.com
Trend Themes
1. Retro Workwear Fashion - The CLASSICO collection presents an opportunity for fashion brands to explore retro workwear designs.
2. Collaborative Design - The use of over a dozen designers and partnerships presents an opportunity for companies to explore collaborative design opportunities.
3. Incorporating Industrial Brands - Incorporating industrial brands such as Campagnolo, Brembo, Caruso, and Pirelli presents an opportunity for fashion brands to incorporate new materials and designs into their collections.
Industry Implications
1. Fashion - Fashion brands can explore the use of retro workwear designs and collaborative design opportunities in their collections.
2. Industrial Production - Industrial brands such as Campagnolo, Brembo, Caruso, and Pirelli can explore collaborative design opportunities with fashion brands and incorporate their materials into high fashion designs.
3. Retail - Retail companies can incorporate the vintage workwear trend in their product offerings and partner with fashion or industrial brands to create unique collaborations.
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