A Bathing Ape & Snugpak Release Snorkel Jacket & Airpak Vest
Jonathon Brown — February 1, 2013 — Fashion
References: bape & highsnobiety
A Bathing Ape has teamed up with Snugpak on the Airpak Vest & Snorkel Jacket.
This marks the beginning of what looks to be a year of interesting street wear collaborations. BAPE is a well known brand that’s been around for years, while Snugpak is a UK brand known more for sleeping bags than fashion. It specializes in high-end insulated goods, which makes this collaboration totally understandable. What better to collaborate with Snugpak on than a pair of winter coats?
The Snorkel Jacket and Airpak Vest are both produced in the same two (or three if you count the interior camouflage print) colorways. There is a vibrant blue as well as a pale tan available. The Snorkel Jacket features a hood while the Airpak Vest holds its own with a high neck collar. Both jackets are reversible.
This marks the beginning of what looks to be a year of interesting street wear collaborations. BAPE is a well known brand that’s been around for years, while Snugpak is a UK brand known more for sleeping bags than fashion. It specializes in high-end insulated goods, which makes this collaboration totally understandable. What better to collaborate with Snugpak on than a pair of winter coats?
The Snorkel Jacket and Airpak Vest are both produced in the same two (or three if you count the interior camouflage print) colorways. There is a vibrant blue as well as a pale tan available. The Snorkel Jacket features a hood while the Airpak Vest holds its own with a high neck collar. Both jackets are reversible.
Trend Themes
1. Street Wear Collaborations - Opportunity for fashion brands to collaborate with unconventional partners to create unique and innovative streetwear products.
2. High-end Insulated Goods - Potential for fashion brands to explore partnerships with companies specializing in insulated goods to create fashionable, yet functional winter apparel.
3. Reversible Jackets - Examination of reversible jacket designs to offer consumers versatile and multi-functional outerwear options.
Industry Implications
1. Fashion - Fashion retailers can capitalize on streetwear collaborations to appeal to younger consumers and create buzz around their brand.
2. Outdoor Gear - Companies in the outdoor gear industry can explore collaborations with fashion brands to introduce fashionable and stylish insulated products to their customers.
3. Textile Manufacturing - Opportunity for textile manufacturers to develop innovative reversible fabric technology for use in the fashion and outdoor apparel industries.
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