YMC Fall/Winter 2012 Collection Exudes a Smart and Youthful Vibe
Trenton Millar — August 21, 2012 — Fashion
References: youmustcreate & selectism
The YMC Fall/Winter 2012 collection sticks to its roots in classic preppy American and British pieces. Staple wardrobe items like the navy blue double-breasted peacoat and the cable knit sweater somehow remain quite modern, despite its long history and consequent vintage look. The line keeps its color palette toned down for the fall season, but does include a few hits of color, which give the collection a youthful tone. Other themes in the collection include rugby shirts, down jackets and Navajo prints.
The YMC Fall/Winter 2012 collection has some nice shoe options as well. Desert boots and dark leather loafers keep in the prepster styling of the collection as they project a smart and youthful image.
The YMC Fall/Winter 2012 collection has some nice shoe options as well. Desert boots and dark leather loafers keep in the prepster styling of the collection as they project a smart and youthful image.
Trend Themes
1. Preppy Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly preppy fashion using recycled materials.
2. Classic Wardrobe Staples - Disruptive innovation opportunity: Incorporating smart technology and functional features into classic wardrobe staples for added convenience and practicality.
3. Youthful Color Palette - Disruptive innovation opportunity: Developing customizable clothing options that allow individuals to express their unique style through vibrant and youthful color choices.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introducing innovative manufacturing techniques and materials in the fashion and apparel industry to enhance sustainability and reduce waste.
2. Footwear - Disruptive innovation opportunity: Integrating smart technologies into footwear to enhance comfort, support, and performance for a modern twist on classic styles.
3. Textile Printing - Disruptive innovation opportunity: Advancing digital textile printing methods to enable more customizable and vibrant designs for the fashion industry.
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