These Stick-On Nails are Served and Stored in Nail Polish Bottles
Jen Chae — July 15, 2013 — Art & Design
References: impressmanicure & impressmanicure
Setting itself apart from other stick-on nail packaging, the imPRESS press-on manicure set is served in what appears to be a bottle of liquid nail polish. This bottle-shaped packaging is not only stylish, but clever in terms of marketing. Most people will agree that the first visual image that comes to mind when thinking "manicure" is indeed a nail polish bottle -- imPRESS revamps the design of a familiar object to serve another purpose. The aim is to have consumers feel naturally inclined to grab an imPRESS package off the shelves, either out of curiosity or fascination.
This fresh concept is ergonomically designed. The cute bottles have a twist-off cap, but instead of a lacquer brush, the cap reveals an easy-to-use knob that opens up a reusable plastic case. The self-standing bottle case will blend in with other bottles in your nail polish drawer.
This fresh concept is ergonomically designed. The cute bottles have a twist-off cap, but instead of a lacquer brush, the cap reveals an easy-to-use knob that opens up a reusable plastic case. The self-standing bottle case will blend in with other bottles in your nail polish drawer.
Trend Themes
1. Stick-on Nail Packaging - Designing more innovative stick-on nail packaging will attract a greater consumer demographic, increasing nail art market growth.
2. Bottle-shaped Packaging - Creating creative and unique bottle-shaped packaging has the potential to attract and interest consumers.
3. Reusable Plastic Cases - Incorporating reusable plastic cases in packaging can offer an eco-friendly option for customers while minimizing waste.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can incorporate bottle-shaped packaging concepts into their marketing strategies to broaden their audiences.
2. Sustainable Packaging - Sustainable packaging companies can offer packaging designs that incorporate reusable plastic cases for future use and diversity of content.
3. Retail and Advertising - Retail stores can utilize the bottle-shaped packaging concept as a new advertising technique, providing a more visually appealing approach when presenting merchandise.
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