The 'Corrupted Neon' Nail Kit Transforms Colors Under Blacklight
Laura McQuarrie — May 6, 2013 — Fashion
Coming soon to Ciate's ever-growing line of unusual nail treatments is 'Corrupted Neon,' a polish that transforms nail polish for bright summer days into glow-in-the-dark raver nails for the night.
The latest 'Wow Kit' delivers two looks in one, targeting those with a love for bold colors who are also not afraid to glow in the dark. The kit includes matte neon-colored polish that can be brushed with a layer of the included ultraviolet topcoat to become truly electric under a blacklight.
Although both looks are loud, the kit helps make the transition from an afternoon at the beach to the club an subtle one. The clear topcoat's transparency will surely surprise with its second UV light-activated look. The manicure sets will be available at Sephora in June for $25.
The latest 'Wow Kit' delivers two looks in one, targeting those with a love for bold colors who are also not afraid to glow in the dark. The kit includes matte neon-colored polish that can be brushed with a layer of the included ultraviolet topcoat to become truly electric under a blacklight.
Although both looks are loud, the kit helps make the transition from an afternoon at the beach to the club an subtle one. The clear topcoat's transparency will surely surprise with its second UV light-activated look. The manicure sets will be available at Sephora in June for $25.
Trend Themes
1. Glow-in-the-dark Beauty - The 'Corrupted Neon' Nail Kit taps into the trend of glow-in-the-dark beauty, offering a unique and eye-catching look for fashion-forward individuals.
2. Dual-use Products - The 'Corrupted Neon' Nail Kit showcases the rise of dual-use products that cater to different occasions, allowing consumers to switch up their look effortlessly.
3. Uv-activated Nail Polishes - The inclusion of an ultraviolet topcoat in the 'Corrupted Neon' Nail Kit highlights the growing popularity of UV-activated beauty products, providing an innovative twist to traditional nail polish.
Industry Implications
1. Cosmetics - The 'Corrupted Neon' Nail Kit falls within the cosmetics industry, capturing the attention of beauty enthusiasts looking for unique and statement-making products.
2. Fashion - The glow-in-the-dark trend showcased by the 'Corrupted Neon' Nail Kit creates opportunities for fashion brands to incorporate neon and UV-activated elements in their designs, appealing to trend-savvy consumers.
3. Retail - The release of the 'Corrupted Neon' Nail Kit exclusively at Sephora highlights the potential for retailers to collaborate with niche beauty brands to offer exclusive and innovative products to their customers.
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