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Libational Prestige

Bored with luxurious lifestyles, urbanites reframe lowbrow as hip

Implications - Although beer is traditionally considered a lowbrow libation, the rise of craft beer and elegant wares for consumption are rebranding it as a contender against champagne and wine. Elevating in social status like cycling or vinyl records thanks to wealthy urbanites, beer is becoming idolized for its status as the every man’s beverage that fits the resonating shift of cultural fascination with over-the-top extravagance to normalcy.
Trend Themes
1. Refined Beer Culture - As craft beer gains popularity, beer is no longer relegated to a lowbrow choice, and upscale products are making it onto upscale menus.
2. Eco-conscious Consumption - Consumers are interested in sustainability, and products made from recycled materials or other environmentally responsible processes are becoming increasingly popular.
3. Customization - Consumers are placing an emphasis on personalization, and products that offer options to tailor the experience to the individual are growing in popularity.
Industry Implications
1. Food and Beverage Industry - The rise of craft beer and unique beer accessories impacts the food and beverage industry, as menus and presentation need to keep up with changing demand.
2. Manufacturing Industry - The increase in eco-friendly products and the desire for customization impacts the manufacturing industry, as companies need to innovate and adopt new processes to meet demand.
3. Hospitality Industry - Businesses in the hospitality industry can take advantage of the refined beer culture trend by offering upscale drink options and unique experiences to patrons.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
311,530 Total Clicks
Date Range:
Jun 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Beer Connoisseur Glasses
Beer Connoisseur Glasses
Release Your Inner Connoisseur with These Pretentious Beer Glasses
If you’re an avid beer drinker, then these Pretentious Beer Glasses are for you. The set is made up of five glasses, which come in a multitude of shapes and sizes. However, these shapes are not... MORE
Flattened Bottle Cheese Plates
Flattened Bottle Cheese Plates
Impress Your Friends With this Artsy Plate at Your Next Party
This flattened bottle cheese plate is a unique way to serve your guests. The flattened bottle has been made from 100% recycled material and will be a great conversation piece to share with your... MORE
Iconic Partying Stoneware (UPDATE)
Iconic Partying Stoneware (UPDATE)
Red Cup Partyware is Perfect for Burgeoning Adults
It just doesn’t seem like a party if you’re not drinking beer out of a red cup – that’s why Red Cup Living has come up with some ‘Red Cup Partyware’ for all your entertaining needs. The... MORE
Japanese-Inspired Beer Sets
Japanese-Inspired Beer Sets
The Mazama Beer Set Collection is Bound to Get You Compliments
If you’re planning on having your friends over to watch the World Cup games together, then make sure you make it a classy affair with this uber cool beer sets collection. If you no longer... MORE
play_circle_filledAttractive Brewery Kits
Attractive Brewery Kits
The Beer Tree by Freddie Paul Highlights Home Brewing
Freddie Paul is a designer who enjoys aesthetically pleasing objects and a brew from time to time, and the Beer Tree helps to marry these two loves. Paul was irritated with the way home brewing... MORE
Crystallized Pint Glasses
Crystallized Pint Glasses
This Stella Artois Beer Chalice is Adorned with Swarowski Stones
This Stella Artois beer chalice is not your ordinary pint glass thanks to its glamorous design that boasts countless Swarowski crystals. The blinged-out beer glass is designed to celebrate the... MORE

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