Les Vernis Couleurs Culte de Chanel Features the Brand's Iconic Shades
Michael Hemsworth — May 31, 2013 — Fashion
References: chanel & trendoracle
Celebrating the brand's most popular and iconic shades of nail polish, the Les Vernis Couleurs Culte de Chanel advertisement features a new wave soundtrack and a series of hand formations that covet the colors. The Les Vernis Couleurs Culte de Chanel spot focuses on five distinct shades that are household names with regard to the brand and include Black Satin, Pirate, Beige, Particuliere and Rouge Noir.
Although not put forth for national distribution, the Black Satin, Pirate, Beige, Particuliere and Rouge Noir commercial has already come to be something of a fan favorite with tens of thousands of views overnight. The catchy New Order soundtrack and quirky hands that dominate the spot make it something of a fresh take for the rather traditional brand.
Although not put forth for national distribution, the Black Satin, Pirate, Beige, Particuliere and Rouge Noir commercial has already come to be something of a fan favorite with tens of thousands of views overnight. The catchy New Order soundtrack and quirky hands that dominate the spot make it something of a fresh take for the rather traditional brand.
Trend Themes
1. Nail Polish Color Tribute Ads - Luxury and tradition brands can add a modern twist through music and creative visuals to advertise their popular shades of nail polish.
2. Online Fan Favorite Brand Feature Ads - Brands can leverage social media and online platforms to test and feature fan favorites in their advertisements.
3. Music-driven Branding - Using popular music tracks in advertisements can catch the attention of younger audiences and create a more relatable image for brands.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can try creative ways to showcase their popular colors through unique ads that disrupt traditional norms.
2. Fashion and Luxury - Luxury fashion brands can adopt refreshing advertising campaigns using music and online engagement to attract younger consumers while still retaining their classic image.
3. Entertainment and Media - Music and entertainment media can partner with brands to offer creative advertising solutions that appeal to fans while still capturing the essence of the brand.
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