The Chanel Cable Car Takes Style to New Heights
Malika Renee Butss — December 13, 2013 — Luxury
References: pursuitist & luxurytopics
Take a ride in wintery style with the newly developed Chanel cable cars.
The opprobrious fashion house has recently launched a pop-up boutique at one of the world's most choice ski locations in the Alps. In celebration of the launch the popular fashion house has set up Chanel-designed cable cars that headline signature sketches by the godfather of style, Karl Lagerfeld. Based at the Courchevel ski resort, these stylish cable cars are in full function and not just beautiful structures. Redisgning the 36 of the 72 Jardin Alpin cable cars, Chanel really ups the usual way of advertising.
With sketches of Coco Chanel, polar bears and designs of pieces from its collections, these cable cars will truly have your riding in the utmost style and fashion.
The opprobrious fashion house has recently launched a pop-up boutique at one of the world's most choice ski locations in the Alps. In celebration of the launch the popular fashion house has set up Chanel-designed cable cars that headline signature sketches by the godfather of style, Karl Lagerfeld. Based at the Courchevel ski resort, these stylish cable cars are in full function and not just beautiful structures. Redisgning the 36 of the 72 Jardin Alpin cable cars, Chanel really ups the usual way of advertising.
With sketches of Coco Chanel, polar bears and designs of pieces from its collections, these cable cars will truly have your riding in the utmost style and fashion.
Trend Themes
1. Luxury Ski-resort Marketing - There's an opportunity for luxury brands targeting ski resorts to explore experiential marketing that injects style and luxury in transport e.g Cable cars, snowmobiles, ski lifts etc.
2. Fashion Destination Branding - Fashion houses have the opportunity to stamp their brands and attract high-end consumers by partnering with luxury destinations e.g Ski resorts, beach resorts, and luxury safaris.
3. Trendy Transport Infrastructure Design - Transport infrastructure providers (e.g Airlines, railways, cable car companies) have an opportunity to create trendy designs in their transportation mode which infuse comfort, entertainment and style to their riders e.g Painting slogans and logos on jet-skis, planes, trains, trams, cable cars etc.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore experiential marketing at luxury ski-resorts and other luxury destinations
2. Hospitality/travel - High-end hotels and travel companies can partner with fashion brands to attract high-end consumers and offer unique experiences like Chanel cable cars at ski resorts.
3. Transportation/infrastructure Design - Companies in the transportation industry have the opportunity to offer trendy designs and styles in infrastructure design encouraging more people to use mass transit e.g painted street cars, planes, etc.
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