Indochino's Traveling Tailor Shop Helps Guys Get Sharply Suited Up
Laura McQuarrie — September 18, 2014 — Fashion
References: indochino & coolhunting
If you're going to be putting down some cash on a good suit, it's worth your while to visit a tailor shop and make sure all of the measurements are just so. However, a custom suit doesn't have to cost a fortune, as Indochino has proved for years with its bespoke suits for men, which are quite reasonably priced. In order to improve the number of suit-wearing gentlemen across North America, the brand set up the 'Traveling Tailor,' which took the form of a temporary shop that hopped from city to city, spreading style.
At the pop-up, suits were organized by type and the tailor on site would ask guys to specify where this special suit would be worn. After collecting all the required measurements, this data was loaded into the Indochino app so that visitors has a chance to order the perfect fitting suit, and specify their preferences for fabric, closures and buttons.
At the pop-up, suits were organized by type and the tailor on site would ask guys to specify where this special suit would be worn. After collecting all the required measurements, this data was loaded into the Indochino app so that visitors has a chance to order the perfect fitting suit, and specify their preferences for fabric, closures and buttons.
Trend Themes
1. Pop-up Tailor Shops - Providing tailored experiences to customers through temporary locations and customized services.
2. Mobile Tailoring Solutions - Innovative tailoring experiences by bringing services on-the-go and utilizing technology to personalize products.
3. Bespoke Men's Wear - Creating unique and personalized menswear for individuals through custom tailoring and design.
Industry Implications
1. Fashion and Apparel - Developing pop-up locations and mobile tailoring services to create personalized experiences for customers.
2. Technology - Integrating technology into the tailoring process to enhance customization and personalization for customers.
3. Retail - Implementing innovative strategies to reach and engage customers, such as pop-up locations and personalized services.
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