Imverse Offers an MR-Enabled Immersive Cinematic Experience
Alyson Wyers — January 31, 2018 — Tech
References: imverse.ch & techcrunch
This immersive cinematic experience uses incredible mixed reality technology to render you inside a virtual reality. Swiss startup Imverse allows you to see your own arms, legs and body in VR as well as other real objects and people, as if you weren't still wearing a headset.
The company is able to "transform a single photo into a fully editable volumetric VR/MR movie." The real-time MR engine will be debuting at the Sundance Film Festival as part of their official selection. The immersive cinematic experience could make existing VR tech easier to adjust to and seem more realistic. This could also help push owning VR headsets to mainstream customers. Imverse's mission is to democratize MR and VR content production and make it more accessible.
The company is able to "transform a single photo into a fully editable volumetric VR/MR movie." The real-time MR engine will be debuting at the Sundance Film Festival as part of their official selection. The immersive cinematic experience could make existing VR tech easier to adjust to and seem more realistic. This could also help push owning VR headsets to mainstream customers. Imverse's mission is to democratize MR and VR content production and make it more accessible.
Trend Themes
1. Mixed Reality Cinematic Experience - Imverse's mixed reality cinematic experience offers a new level of immersion and presence in virtual reality, opening up possibilities for interactive storytelling and immersive gaming experiences.
2. Volumetric VR/MR Movie Production - Imverse's technology that can transform a single photo into a fully editable volumetric VR/MR movie has potential to revolutionize the film and entertainment industry, enabling filmmakers to easily create immersive experiences.
3. Mainstream VR Adoption - Imverse's technology could help push VR headsets to mainstream customers if it becomes easier to adjust to and seems more realistic, opening up opportunities for companies to develop new products and services that rely on VR technology.
Industry Implications
1. Film and Entertainment - Imverse's technology offers opportunities for filmmakers to create immersive, interactive storytelling experiences that could change the way we watch movies and consume content.
2. Gaming - Imverse's mixed reality cinematic experience offers new opportunities for game developers to create immersive gaming experiences that blur the line between virtual and real worlds, leading to new forms of gameplay and interaction.
3. Virtual Reality Technology - Imverse's mission to democratize MR and VR content production and make it more accessible could lead to new disruptive innovation opportunities in developing VR technology that is both more affordable and user-friendly.
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