Artist Cao Fei Uses Virtual Reality to Bring Her Art to Life
Mary Van Puymbroeck — May 31, 2017 — Autos
As the youngest car artist in the world, Cao Fei's newest project has been highly anticipated.
Her latest work, a BMW M6 GT3 art car, is a mixed media display consisting of a video component, a virtual reality display accessed through an app and a carbon black BMW M6 GT3. Cao Fei is known for producing work that is reflective of Internet and tech culture. This project focuses on the future of mobility, specifically the speed of change in China and how that effects its traditions and future.
Through the use of augmented reality, Cao Fei is able to heighten the experience of a physical object. At the center of this piece is a 586 horsepower sportscar. Displayed in a matte black carbon finish, the vehicle melds seamlessly into the digital space while still paying homage to its carbon fiber chassis. Cao Fei's art car will race at the FIA GT World Cup in Macau and will have a virtual display at Art Basel Switzerland in June 2017.
Her latest work, a BMW M6 GT3 art car, is a mixed media display consisting of a video component, a virtual reality display accessed through an app and a carbon black BMW M6 GT3. Cao Fei is known for producing work that is reflective of Internet and tech culture. This project focuses on the future of mobility, specifically the speed of change in China and how that effects its traditions and future.
Through the use of augmented reality, Cao Fei is able to heighten the experience of a physical object. At the center of this piece is a 586 horsepower sportscar. Displayed in a matte black carbon finish, the vehicle melds seamlessly into the digital space while still paying homage to its carbon fiber chassis. Cao Fei's art car will race at the FIA GT World Cup in Macau and will have a virtual display at Art Basel Switzerland in June 2017.
Trend Themes
1. Virtual Reality Art - The use of virtual reality technology in art installations and exhibits to enhance the user experience and transport them into a digital world.
2. Mixed-media Displays - The combination of various mediums, including technology, to create unique and interactive art pieces and installations.
3. Future of Mobility Art - Artists using technology and innovation to explore the changing landscape of transportation and mobility.
Industry Implications
1. Automotive - Opportunities for automakers to collaborate with artists and incorporate innovative technologies into their designs.
2. Art - Art galleries and museums can invest in virtual reality hardware and software to bring new and immersive experiences to their audiences.
3. Technology - Companies developing virtual reality and mixed reality technologies can expand into the art world and offer their products and services to artists and creative professionals.
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