Buzzfeed's Social Sabotage Makes You Post on Social Media
Ellen Smith — November 7, 2017 — Unique
References: socialsabotage & adweek
Buzzed's Social Sabotage is a unique board game that is encouraging players to post embarrassing content on their social media sites.
The simple-to-play game consists of two types of cards: "where and what." The "where" cards, determine the site that a player will post content to, which could be Facebook groups or an ex's mailbox. The "what" cards determine the type of content the player will have to send, which can vary from a current photo of one's bathroom, to a selfie sent without context.
Creating a connection between the online and offline worlds, this game takes a lighthearted approach to the "miscommunications and misadventures of life in the digital age, and allows us all to have a little fun with our carefully crafted social media personas.”
The simple-to-play game consists of two types of cards: "where and what." The "where" cards, determine the site that a player will post content to, which could be Facebook groups or an ex's mailbox. The "what" cards determine the type of content the player will have to send, which can vary from a current photo of one's bathroom, to a selfie sent without context.
Creating a connection between the online and offline worlds, this game takes a lighthearted approach to the "miscommunications and misadventures of life in the digital age, and allows us all to have a little fun with our carefully crafted social media personas.”
Trend Themes
1. Intentional Embarrassment - Creating opportunities for intentional embarrassment through board games and social media interactions.
2. Connection Between Online and Offline Worlds - Exploring ways to bridge the gap between online and offline experiences, such as incorporating social media into traditional board games.
3. Lighthearted Approach to Digital Misadventures - Developing products and experiences that allow individuals to have fun and laugh at the miscommunications of life in the digital age.
Industry Implications
1. Entertainment - Integrating social media elements into traditional board games to enhance the entertainment value and create unique player experiences.
2. Digital Marketing - Exploring opportunities to leverage intentional embarrassment as a marketing strategy, helping brands stand out in the crowded digital landscape.
3. Social Media Platforms - Partnering with board game developers to create interactive experiences that encourage user engagement and content creation on social media platforms.
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