Karvan Cévitam's Pop-Up Featured Confetti Showers
Ellen Smith — August 7, 2018 — Marketing
References: psfk & worldwideholland
Social media is the perfect place to market one's brand, but Karvan Cévitam, an indulgent lemonade beverage is taking this one step further through offering an immersive brick-and-mortar space that doubles as a social media-friendly space.
Both vibrant and full of activities for guests to entertain themselves with, this inventive pop-up, which was designed to be reminiscent of a traditional lemonade stand, serves as the perfect space to spend an afternoon, while getting some new content for one's social channels. The pop-up features a ball pit, confetti showers and plenty of mocktails on the menu, for those looking to put the beverage to the test.
The pop-up lasted two days and celebrated the brand's 70th anniversary.
Image Credit: Karvan Cevitam via Instagram
Both vibrant and full of activities for guests to entertain themselves with, this inventive pop-up, which was designed to be reminiscent of a traditional lemonade stand, serves as the perfect space to spend an afternoon, while getting some new content for one's social channels. The pop-up features a ball pit, confetti showers and plenty of mocktails on the menu, for those looking to put the beverage to the test.
The pop-up lasted two days and celebrated the brand's 70th anniversary.
Image Credit: Karvan Cevitam via Instagram
Trend Themes
1. Immersive Brand Experiences - Creating immersive brick-and-mortar spaces that offer unique experiences is a disruptive innovation opportunity for brands to engage customers and generate social media content.
2. Social Media-friendly Spaces - Designing spaces specifically tailored for social media sharing and content creation presents a disruptive innovation opportunity for businesses to leverage user-generated content and enhance brand visibility.
3. Event-based Marketing - Using temporary pop-up events as a marketing strategy can create a sense of exclusivity and generate excitement among customers, presenting a disruptive innovation opportunity for brands to promote products and engage target audiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore immersive brick-and-mortar experiences to create unique dining experiences and attract customers through social media marketing and sharing.
2. Hospitality and Tourism - The hospitality and tourism industry can capitalize on social media-friendly spaces to create Instagrammable destinations and attract millennials and influencers seeking visually appealing experiences.
3. Event Planning and Marketing - The event planning and marketing industry can leverage the trend of event-based marketing to create memorable experiences and help brands connect with their target audience through temporary pop-up events.
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