Marks & Spencer's Unique Cafes Encourage Discussions on Mental Wellness
Laura McQuarrie — March 17, 2017 — Marketing
References: rubywax.net & metro
Over the years there have been many unique cafes launched around the world, but rather than putting a focus on food or beverages, Marks & Spencer is launching 'Frazzled Cafes' to encourage discussions on mental health. These cafes are being launched in partnership with Ruby Wax, who is recognized as an American author, comedian and mental health campaigner.
Free, regular sessions are set to be held after-hours at the M&S Cafes, which will simply serve as a place for people to congregate and express their issues in a safe space. While the Frazzled Cafe is not meant to be a replacement for professional mental health services, it does open up a dialogue about mental health and offer help to people in an accessible way.
Soon, the Frazzled Cafe will be a registered non-profit charity and additional locations will be set up across the UK.
Free, regular sessions are set to be held after-hours at the M&S Cafes, which will simply serve as a place for people to congregate and express their issues in a safe space. While the Frazzled Cafe is not meant to be a replacement for professional mental health services, it does open up a dialogue about mental health and offer help to people in an accessible way.
Soon, the Frazzled Cafe will be a registered non-profit charity and additional locations will be set up across the UK.
Trend Themes
1. Mental Health Awareness - Exploring innovative ways to promote discussions and increase awareness about mental health.
2. Safe Spaces - Creating physical environments where individuals feel comfortable expressing their mental health concerns.
3. Accessible Support - Providing easily accessible channels for individuals to seek help and support for mental health issues.
Industry Implications
1. Cafes and Hospitality - Opportunities for cafes, restaurants, and hospitality businesses to create inclusive spaces and support mental health discussions.
2. Mental Health Services - Innovative approaches for mental health professionals and organizations to extend their services and reach a wider audience.
3. Charitable Organizations - Disruptive innovation opportunities for non-profit organizations to establish mental health initiatives and safe spaces.
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