The Laughing Cow's 'Snack Like You Cafe' Underlines Customization
Laura McQuarrie — August 4, 2018 — Marketing
References: thelaughingcow & eventbrite
As part of its Snack Like You campaign, The Laughing Cow will soon be opening the doors to its 'Snack Like You Café' in London.
Over the course of just two days, the pop-up cafe will be giving guests the opportunity to enjoy free snacks, but with a heightened focus on personalization and "snacking self-discovery." When it comes to exploring the snacks available at the cafe, guests will have the chance to choose between a sweet or savory snack crafted by celebrated chef Paul Hannigan. To finish off their creations, visitors will have the chance to add to the snacks at the customization station with various garnishes and toppings.
The pop-up cafe will also offer a relaxing garden setting for lounging and sharing a selfie with the #SnackLikeYou campaign hashtag.
Over the course of just two days, the pop-up cafe will be giving guests the opportunity to enjoy free snacks, but with a heightened focus on personalization and "snacking self-discovery." When it comes to exploring the snacks available at the cafe, guests will have the chance to choose between a sweet or savory snack crafted by celebrated chef Paul Hannigan. To finish off their creations, visitors will have the chance to add to the snacks at the customization station with various garnishes and toppings.
The pop-up cafe will also offer a relaxing garden setting for lounging and sharing a selfie with the #SnackLikeYou campaign hashtag.
Trend Themes
1. Personalized Snacking - The trend of personalization in snacking provides opportunities for brands to create customized snack experiences for consumers.
2. Snack Customization - The trend of snack customization allows consumers to have control over their snacking experience and tailor it to their preferences.
3. Pop-up Experiences - The trend of pop-up experiences creates temporary and unique opportunities for brands to engage with consumers in creative and immersive ways.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage personalized snacking trends to develop innovative products and experiences that cater to individual preferences.
2. Hospitality - The hospitality industry can embrace snack customization trends by offering personalized snack options and interactive customization stations to enhance guest experiences.
3. Marketing and Advertising - The marketing and advertising industry can utilize the trend of pop-up experiences to create unique brand activations and engage with consumers in memorable ways.
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