The Laughing Giraffe Organics Spiced Fruit Snacks are Flavorful
Michael Hemsworth — April 13, 2018 — Lifestyle
References: thelaughinggiraffe & foodbev
Snacking has grown immensely in popularity in recent years with demographics such as Millennials, so the new Laughing Giraffe Organics Spiced Fruit Snacks have been unveiled with this in mind. Featuring flavors that are inspired by global ingredients, the snacks come in two varieties including 'Kick'n Mango' and 'Kick'n Pineapple,' which are both vegan and organic. The snacks are positioned as a flavorful yet healthy option for consumers to pick up that won't cause any feelings of guilt like other varieties such as chips do.
Speaking on the Laughing Giraffe Organics Spiced Fruit Snacks, CEO Chelsea Marshall said, "We were inspired by global flavors and wanted to infuse some of our favourite combinations into our Kick’n dried fruits. Living in LA, I used to buy ‘street fruit’, a Mexican tradition of fresh-cut fruit drizzled with lime juice and chili powder, which is what we created Kick’n mango after. The Kick’n pineapple is a take on chicha de piña, the popular spiced drink from Ecuador that is traditionally made with allspice, cloves and anise."
Speaking on the Laughing Giraffe Organics Spiced Fruit Snacks, CEO Chelsea Marshall said, "We were inspired by global flavors and wanted to infuse some of our favourite combinations into our Kick’n dried fruits. Living in LA, I used to buy ‘street fruit’, a Mexican tradition of fresh-cut fruit drizzled with lime juice and chili powder, which is what we created Kick’n mango after. The Kick’n pineapple is a take on chicha de piña, the popular spiced drink from Ecuador that is traditionally made with allspice, cloves and anise."
Trend Themes
1. Dehydrated Fruit Snacks - Disruptive innovation opportunity: Develop new flavors and combinations of dehydrated fruit snacks to cater to the growing snacking trend.
2. Global-inspired Flavors - Disruptive innovation opportunity: Explore traditional flavors from different cultures and incorporate them into snack products to attract a diverse consumer base.
3. Healthy Guilt-free Snacking - Disruptive innovation opportunity: Create snack options that are both flavorful and healthy, appealing to health-conscious consumers who seek guilt-free indulgence.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce dehydrated fruit snack products to capitalize on the growing demand for convenient and healthy snacking options.
2. Flavor Development Industry - Disruptive innovation opportunity: Investigate and develop new flavor profiles inspired by global ingredients to meet the changing taste preferences of consumers.
3. Organic and Vegan Food Industry - Disruptive innovation opportunity: Expand the range of organic and vegan snack options to fulfill the demand for ethical and sustainable food choices in the market.
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